Vocus Survey of UK PR Pros: Planning to Do More with Less in 2010

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67% Say PR’s Role will be More Important in Overall Marketing Mix; UK PR Professionals Slightly More Optimistic about PR Budgets for 2010

A leading provider of on-demand software for public relations management. Follow us on Twitter: @Vocus

Like their counterparts an ocean away, the largest take-away from this survey is that PR professionals are going to be asked to do more with less in 2010.

Vocus, Inc. (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced the results of a survey of more than 280 UK-based marketing and PR professionals. Results of this survey were similar, yet with subtle differences, to a previous survey of US-based counterparts, which were announced last week.

Among the results, 35 percent said budgets would remain flat, while 29 percent said budgets would increase slightly and another 7 percent said budgets would increase significantly. These are somewhat more optimistic findings than in the US where 42 percent reported a flat outlook, 24 percent see a slight increase and 5 percent see a significant increase.

UK respondents report slightly less enthusiasm for social media with 74 percent saying social media would be a key focus in 2010 as opposed to 80 percent of US-based respondents. US and UK respondents are nearly uniform in their belief that the role of PR will become increasingly important in 2010 netting 67 percent in the UK and 64 percent in the US.

Key findings from the UK-based survey include:

  •     Planning challenges. 61 percent of respondents either agreed or strongly agreed that PR planning will more difficult in 2010.
  •     Budgets. 35 percent indicated PR budgets will remain flat in 2010, though more than one-third also said they anticipated their budget increasing slightly (29 percent) or significantly (7 percent); 30 percent see budgets decreasing slightly.
  •     Innovation and technology. 67 percent are planning to refine process in 2010 while 54 percent will invest in new technology in order to do more with less.
  •     Social media a key focus. 74 percent of respondents say they will focus on social media in 2010; leveraging video, SEO and viral/word-of-mouth campaigns follow closely behind with 55, 51 and 48 percent respectively.
  •     PR increasingly important to marketing. 67 percent believe that PR will become increasingly important in the overall marketing mix in 2010.

“Like their counterparts an ocean away, the largest take-away from this survey is that PR professionals are going to be asked to do more with less in 2010,” said Tamara Santiago, Marketing Manager at Vocus (UK). “In the same way, the UK market is looking to process innovation and technology investments as key approaches to achieve this end.”

The survey queried UK-based PR professionals about their perceptions of PR planning for 2010. The survey was conducted from 23 October 2009 to 9 November 2009. The survey questions were identical to those sent to a US-based audience previously, though that survey received ~1,800 responses. The news release that announced the US-based results can be found here.

The results of this survey will be presented to an audience during a live Webinar on 17 November 2009 titled, “PR Planning Considerations for 2010.” All respondents who completed the survey, and registrants to the Webinar, will receive the complete survey results by e-mail.

Members of the media and blogging community can request a copy of the complete survey results by sending an e-mail to fstrong-at-vocus-dot-com. The Webinar will also be recorded and posted for viewing shortly after the live Webinar; register here: http://tinyurl.com/yhsspfz

About Vocus
VOCUS, Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management, helping organisations of all sizes fundamentally change the way they communicate with the media and the public, optimise their public relations efforts and measure their impact. The web-based software addresses the critical functions of public relations including media relations, news distribution and news monitoring, and provides the critical capability to monitor and analyse social media conversations from virtually any source and track results compared to key competitors. Vocus is used by more than 4,000 organisations worldwide and is available in seven languages. Vocus is based in London, UK with offices in North America, Europe, and Asia. For more information, visit http://www.vocus.co.uk

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.


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