Dick Morris: New Campaign Aimed at Young People Will Defeat Obamacare

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Generation Hope

We believe young voters will wake up to the dangerous reality of Obamacare, just like seniors did.

Washington, DC (PRWEB) November 17, 2009

The League of American Voters and Dick Morris today launched GenHope.com, a powerful web hub for an intensive education campaign to move public opinion among young voters to defeat President Obama’s health care plan.

"The key vulnerability in Obama's health care plan is the financial burden it will impose on young people and their families,” said Dick Morris, the chief strategist of the League of American Voters. “It threatens them with jail if they do not either get high cost health insurance (averaging $15,000 per family in premiums) or pay a fine of 2.5% of their income to the government. With friends like these, the young uninsured Americans don't need enemies."

The League’s campaign, billed “Generation Hope,” is targeted to the difficult to reach voters, age 18-29, who don’t watch cable news or closely follow politics. It blends a traditional paid-media strategy on broadcast television with a “new media” campaign powered by a cutting-edge web operation.

“Voters under-30 are the strongest supporters of Obama’s health care plan,” said Bob Adams, the executive director of the League of American Voters. “Until they learn Obama imposes heavy fines on them, not to mention taxes on wheelchairs, pacemakers, and even breast-milk pumps for working mothers -- all to pay for his expensive plan. And that’s just the tip of the dirty needle.”

The under-30 age group gave Barack Obama 66% of their vote in the 2008 Presidential election, and are the last remaining age demographic group still onboard with the President’s plan for health care reform.

Seniors had originally backed Obamacare, but the League and others launched a national campaign exposing its dangers to the elderly. Almost every national poll today shows that seniors strongly oppose the Obama health care plan.

"We believe young voters will wake up to the dangerous reality of Obamacare, just like seniors did," Bob Adams explained.

The League has strong evidence that its outreach to young people will work.

A recent survey conducted by the League found a collapse in support by young voters when they learned the details of this plan for health care reform.

According to the survey, under-30 voters backed “the health care reform bill making its way through Congress and supported by President Obama” by a margin of 58% - 30%.

But when the same groups of voters were provided a fair and unbiased description of the plan, support dropped 13 points to a margin of 55% - 40%. When told specific details of the plan -- such as taxes for medical devices, unrealistic cost estimates, rationing for the elderly, and cuts to Medicare -- under-30 voters opposed by a margin of 43% - 45% -- a nosedive of 30 points.

To complement its web strategy, the League is also running a series of TV spots targeted to under-30 voters in key swings states.

The first ad began airing in four states and is a take-off of the famous Mac commercial. The ad also runs on GenHope.com.

“This is ‘reality-based’ politics, not the ‘make-believe’ fantasy world painted by the White House,” said Adams. “The ‘game’ is over when young people learn just how devastating Obama’s health care plan will be for their future and families.”

The League of American Voters is a Washington-based membership organization and is organized as a 501(c)4 grassroots lobbying organization.

For more information or to schedule an interview with League Executive Director Bob Adams, contact (202) 302-9937.

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