Media Logic Promotes Ladouceur to EVP

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Media Logic Promotes Ladouceur To Executive Vice President/Executive Creative Director

Media Logic is pleased to announce the promotion of Ron Ladouceur to executive vice president/executive creative director.

"Throughout his career, Ron has played a critical role in the conceptualization and development of company strategy," said David Schultz, president of Media Logic. "He has always looked at problems and opportunities from a unique perspective and, in doing so, has been a catalyst for continuous improvement and innovation for the company and our clients."

Ladouceur has been with the company for more than 25 years and has helped it grow from a small two-person agency to one of the Top 250 marketing firms in the country as ranked by Advertising Age magazine. Among his many contributions, he led the company's foray into interactive and online media back in the early 1990s and continues to oversee Media Logic's interactive services team today. Ladouceur also oversees all creative and design services, which work in a highly collaborative fashion with all members of the agency.

Most recently, Ladouceur was a driving force in the development of Media Logic's Conversation-Centric MarketingSM model and the products built upon it. One of those products, Zeitgeist & CoffeeSM, has garnered national interest among companies looking for help defining their social media strategy and managing their participation in the conversation space.

About Media Logic
Media Logic is an innovative conversation-centric marketing firm with revolutionary products designed to integrate and leverage traditional and social media. Founded in 1984, Media Logic is headquartered in Albany, N.Y., with a West Coast office in Oakland, C.A. The agency provides marketing services across industries. Its clients include Visa, JP Morgan Chase, Barclays, Healthways, Carnegie Mellon University, MVP Health Care and Fortitech. Media Logic is ranked by Advertising Age as one of the nation's top 250 advertising agencies and a top 100 agency by PROMO magazine. Visit http://www.mlinc.com for more information.

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Tara Burnham
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