Sir Terry Leahy, Tesco, Wins Marketing Society Greatest ‘Brand Builder’ – Award sponsored by Brand Learning

(PRWEB) November 19, 2009

Sir Terry Leahy, Tesco, wins Greatest ‘Brand Builder’ – sponsored by Brand Learning - at The Marketing Society 50th Anniversary Awards

At this Monday night’s Marketing Society 50th Anniversary Gala Dinner, hosted by Piers Morgan, Sir Terry Leahy, CEO, Tesco was voted unanimously as the greatest ‘Brand Builder’ hero of the last 50 years. This award, sponsored by Brand Learning, the leading international experts in marketing capability development, was voted for online by Marketing Society Members.

Michele McGrath, Partner Brand Learning, comments: “Sir Terry Leahy was a highly deserving winner in this category and we congratulate him on his success.”

During the evening, the top five Golden Brands from the last 50 years and the top five Marketing Heroes as voted for by Marketing Society members were also revealed.

Speaking about Sir Terry, Hugh Burkitt, chief executive of the Marketing Society said “By the brilliance of his understanding of customers and knowing how to make every bit of the marketing mix work a little bit harder, he has made his brand not just the number one retailer in the UK, but number two in profit in the whole world”.

Brand Learning sponsored the ‘Brand Builder’ Hero category because it reflects the principles on which Brand Learning was founded. Brand Learning is a specialist in the new category of ‘marketing capability development’ enabling organisations and the people within them to excel at customer-centric marketing.
Since its inception almost ten years ago, Brand Learning has supported over 50 multinational organisations in building their marketing excellence and partners with The Marketing Society in the acclaimed Marketing Leaders Programme which is now open for registration for 2010 (attendance by invitation only).

For further information, contact:

Jo Sensini
Velvet PR
Tel: 0208 996 1800

Background Information – Brand Learning (http://www.brandlearning.com

Brand Learning is the leading international specialist in marketing capability development. The company is privately owned. Its co-founders and joint MDs are Andy Bird and Mhairi McEwan – ex Unilever and Pepsi-Co VP marketing executives, who set the business up in 2000.

Brand Learning is a dynamic consultancy carving out a unique presence in the growing discipline of marketing capability. Brand Learning works with the world’s leading companies to help add rigour to their marketing skills in order to drive better effectiveness and cut-through of this major corporate investment.

Brand Learning is a fast growing business. It is actively recruiting talented individuals and has over 50 multinational corporations on its client list including Unilever, Shell, Diageo, Tesco, Astra Zeneca and Philips. Brand Learning worked on client projects in over 44 countries last year alone.

Brand Learning was voted No 5 in The Sunday Times 100 Best Companies 2009. This year’s success comes on top of last year’s achievement when Brand Learning also won Marketing’s greatest prize - The Marketing Society’s Grand Prix across all categories for its work with client AkzoNobel (formerly ICI) and this year’s award for the Marketing Capability/Organisational Change category for its work with client Shell.

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