MaxMind Announces Integration with ThreatMetrix Device Identification Anti-Fraud Solution

Combination of real-time IPGeo data with device identification data gives customers unprecedented comprehensive fraud-stopping power

Waltham, MA (PRWEB) November 19, 2009 -- MaxMind, a leading provider of IP geolocation and fraud detection solutions today announced that ThreatMetrix, the leading provider of device identification and fraud detection solutions has integrated MaxMind’s IP geolocation/intelligence data with its device identification fraud detection solution. MaxMind and ThreatMetrix together provide customers with a comprehensive real-time risk assessment of their website visitors to detect online fraud and authenticate legitimate visitors in seconds.

With MaxMind’s IP geolocation/intelligence data, ThreatMetrix customers can determine the web visitor’s true IP address—even those using a hidden proxy— and utilize MaxMind's detailed IP data for fraud screening analysis. MaxMind's GeoIP data will determine where the customer's IP is located geographically and provide high risk flags such as anonymizers and satellite connections.

“We evaluated several vendors and determined that MaxMind's geolocation technology provides the best accuracy and value with our real-time device identification solution," said Alisdair Faulkner, VP of Products at ThreatMetrix. "MaxMind IP data give our customers the ability to leverage GeoIP so they can better determine whether a computer visiting their website is a fraudster or a customer, even if it’s the first time they’ve encountered the computer.”

“We are excited to to be partnering with ThreatMetrix,” said Ed Lin, Business Development Manager at MaxMind. “ The combination of device intelligence and IP intelligence will provide merchants with a stronger screening and authentication solution that does not alter the customer's shopping experience.”

About MaxMind
Founded in 2002, MaxMind is an industry-leading provider of IP geolocation and online fraud detection tools. By providing the geographical location of Internet visitors in real-time, MaxMind GeoIP enables over 3,000 of online businesses to target content, re-direct online traffic, analyze site logs, manage digital rights management, and detect fraud. MaxMind's fraud screening service, minFraud, builds on IP geolocation by incorporating IP reputation analysis, proxy detection, and a mutual collaboration network into a solution specifically developed for fraud screening. The mutual collaboration networks indirectly shares relevant but non-personally identifiable risk factors among thousands of online merchants for a more collective and adaptive approach to fighting fraud.

For more information, visit www.maxmind.com

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