Features Jason Miller of Motorcycle Superstore

Share Article

Interview focuses on the value of a customer-centric focus and serving niche markets in growing an online business.

SLI Systems, provider of hosted search and navigation technology

Our growth shows the value of a niche business

SLI Systems, provider of on-demand, intelligent search services for Internet and e-commerce sites, announced today that the latest Ecommerce Podcast ( interview features Jason Miller, vice president of technology for Motorcycle Superstore ( In the latest podcast, Miller and Ecommerce Podcast host Shaun Ryan, CEO of SLI Systems, discuss how Motorcycle Superstore, a leading supplier of motorcycle parts, apparel and accessories, has achieved dramatic growth in 2009, despite the recession. Miller said the business grew 60 percent this year.

"Our growth shows the value of a niche business," Miller said. "We're servicing an enthusiast market. In a down economy, people want to do things they enjoy, and pull back on the things they don't enjoy."

Miller also attributes the company's growth to the rich content it provides to its customer community via the Motorcycle USA website. In addition to forums, reviews and breaking news, the company offers an online newsletter and a print magazine.

"We have a customer-centric focus," said Miller. "Our customers like the content, and they know the online store is here when they need it." Motorcycle Superstore also builds connections to customers by sponsoring major cycle events, and by launching personalized email campaigns geared to customers' product preferences.

According to Miller, Motorcycle Superstore is also seeing great results from SLI's hosted search solutions. In particular, SLI's Site Champion user-generated SEO product has delivered a five-and-a-half-times return on investment (ROI), based on the amount of organic search traffic it has generated and the higher conversions of that traffic. "SLI's search solutions, combined with Google Trends, help us understand how people search for products on our site and on the web," he said. "We make sure that the way we're presenting our products is the way our customers want to find our products, and it's paid off really well for us."

About Ecommerce Podcast
Ecommerce Podcast is a series of interviews with experts in e-commerce on a range of topics, including marketing, site design and usability, search, and merchandising and promotions. The podcast interviews are hosted by Shaun Ryan, president and CEO of SLI Systems, a provider of hosted learning-based search and navigation technology.

About SLI Systems
SLI Systems is the developer of learning-based search and navigation technology for corporate Internet sites, e-commerce destinations and consumer Internet portals that Searches, Learns and Improves the user experience. SLI Systems' hosted site search and user-generated SEO solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable customer information. Unlike traditional search software, SLI Systems' patented technology continuously "learns" from the behavior of visitors over time to deliver more relevant results. SLI Systems is a privately held company, with offices in Silicon Valley, London, and Christchurch, New Zealand.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Nancy Hill
Visit website