Los Angeles, CA (PRWEB) November 20, 2009
ViSalus Sciences has made another step towards bringing its mission of Prosperity to families in need. From Fusion Academy, a ViSalus national convention in Tampa, Florida, CEO Ryan Blair announced a new initiative that will leverage the company’s Vi-Shape Nutritional Shake Mix to provide, healthy nutrition to children from coast to coast.
The Body by Vi™ Community Challenge has set a goal of donating 100,000 children’s meals through a network of local Distributors working with charitable organizations in their communities. For as little as 50 cents per meal, ViSalus Distributors and Customers can make a donation to be matched meal for meal by ViSalus.
The Challenge was given a head start towards this goal by Co-Founders Ryan Blair, Nick Sarnicola, and Blake Mallen, who together pledged the first 15,000 meals on stage today.
“Our company is founded in name and spirit on the pillars of Life, Health, and Prosperity,” said ViSalus Chief Marketing Officer Blake Mallen. “To us, Prosperity is about much more than financial freedom; it’s about the ability to give back to the people and causes that touch your heart.”
Chief Sales Officer Nick Sarnicola is humbled to have an opportunity to combine the benefits of ViSalus products with the giving spirit of the ViSalus community. “To have great products is one thing,” said Sarnicola. “To have a great product that children can benefit from and enjoy is another. For our community to make this product available for free to the children who need it most is the ultimate form of contribution we can achieve.”
ViSalus Founder Ryan Blair was inspired to take this cause to the masses after a recent trip to Jamaica showed him what a difference the ViSalus community could make. “There are too many children in this world who don’t have a fighting chance because they simply don’t have the means to get the nutrition their bodies need each day. To succeed at school, on the athletic field, or simply to grow up to be healthy, nothing is more important than nutrition, and I hope the children of the world know we don’t plan on stopping at 100,000 meals,” said Blair.
About ViSalus Sciences
ViSalus Sciences, with headquarters in Troy, Michigan and Los Angeles, CA, is a leading Weight Management and Nutritional Supplement maker utilizing the direct selling channel to distribute its products. ViSalus is the company behind the Body by Vi Challenge, a health transformation program helping people achieve their weight loss and fitness goals for a chance to win over $100,000 per year in total prizes.