Social media: is this Where Healthcare Recruitment is Headed?

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With various downsizing, reorganizations, and challenging work environments, most have found that the status quo in terms of recruiting has forever been shaken

Chicago, IL (PRWEB) November 19, 2009

Attendees of the recent American Society for Healthcare Human Resources Administration (ASHHRA) conference in Chicago were anxious to learn about emerging strategies that would help them cope with the radical changes in the recruitment landscape.

"With various downsizing, reorganizations, and challenging work environments, most have found that the status quo in terms of recruiting has forever been shaken," says Connie Poll, Milwaukee Director of Business Development for NAS Recruitment Communications. "Evidence of this paradigm shift is just how quickly Healthcare recruitment has embraced social media."

"In a year recruitment professionals are calling one of the most challenging on record, incorporating social media into your recruitment efforts makes sense, largely due to the low cost of entry and the success that is being experienced in this arena," says Kristine Rhodes, NAS Talent Strategist. "It's a move that extends far beyond healthcare."

According to Jobhunt.org, industries leading the way in recruiting via Twitter are hospitality, finance and transportation. Many organizations are developing Facebook pages that rival their own career websites. And recruiters are finding great success on LinkedIn as those unemployed or seeking new opportunities flock to the site to be 'discovered' by recruiters.

Although the cost to participate can be relatively low, developing a strategy that is suitable for an organization and that the current recruiting team can support, often is complicated. Many times there is a challenge in convincing senior leadership that social media strategies are necessary in order to assist in positioning organizations as market leaders. Engaging the services of a third party communications consultant can be very be very helpful in developing a strategy and aligning departments internally.

To learn more about how you might incorporate social media marketing into your recruitment plans, please contact Amanda Shewmake at ashewmake(at)nasrecruitment(dot)com or visit us on online at http://www.nasrecruitment.com.

NAS Recruitment Communications, part of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent.

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