Paul Heyman Calls UFC 106 "A Lesson In Brand Name Identity!"

The former owner/operator of the ECW Pro Wrestling brand praises UFC President Dana White's branding of the UFC cagefighting sports promotion.

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Quote startOh, how correct he is.Quote end

New York, NY (PRWEB) November 20, 2009

Paul Heyman has posted an exclusive blog on THE HEYMAN HUSTLE, looking at how Zuffa Entertainment has done a fantastic job marketing the "UFC" brand name. Heyman also takes the readers on a tour of what a typical day of problem-solving is for UFC President Dana White ... and remembers what a typical morning was like while at the helm of ECW.

Key excerpt:

"When I owned and ran Extreme Championship Wrestling, I used to joke about my perception of the real job behind the job title. I always told my staff that my job was a firefighter. I spent half my time putting out fires. New Jack stabbed somebody. The Dudleys beat up 40 people in a National Guard Armony riot, and everyone's suing. Sabu missed his flight or wanted to take a booking in Outer Kalakalakaville because the overseas promoter wanted an "Extreme Death Match" and would pay him a lot of money, someone didn't get their video tape and was complaining to the Better Business Bureau, you name it. Always a problem. Ten problems an hour. Mick Foley didn't want more money, he wanted to be in the show open for 1 more clip, or 3 more seconds. Raven thought Tommy Dreamer should beat him and then turn heel. Chris Candido and Tammy had an idea. Eric Bischoff was offering someone a couple of hundred grand to jump. Vince McMahon wanted to do more business, but the price was to lose our identity. And oh yeah, New Jack stabbed another person because by this time in the day, it was already 11am.

"Such is the day of a person running a sports entertainment or entertaining-sport franchise. You don't own the business,the business owns you.

"Dana White knows this all too well. He has a favorite saying, 'every day when I wake up, I know bad sh*t is going to happen.'

"Oh, how correct he is."

Heyman also blogs about UFC's Loss of Undisputed Heavyweight Champion (and former WWE Wrestlemania main eventer) Brock Lesnar; Tito Ortiz's return to the Octagon and his relationship with Jenna Jameson; and the manner in which UFC 106 has been promoted. The entire blog is available right now at this link: http://heymanhustle.craveonline.com/ufc106/60-news/22720-paul-heyman-ufc-106-a-lesson-in-brand-name-identity.

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