K’NEX Brands Launches Fundraising Initiative to Benefit The children’s Hospital of Philadelphia

K'NEX, an international leader in the construction toy industry, announced a fundraising initiative benefiting The Children’s Hospital of Philadelphia (CHOP). From November 1 through December 31, 2009 K’NEX is donating 10% of sales from KNEX.com to The Cancer Center at CHOP and accepting additional donations through its website.

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Quote startBeing lucky enough to work in an industry built around children, supporting The Children's Hospital of Philadelphia was a natural choice for usQuote end

Philadelphia, PA (Vocus) November 20, 2009

K'NEX, an international leader in the construction toy industry, announced a fundraising initiative benefiting The Children’s Hospital of Philadelphia (CHOP). From November 1 through December 31, 2009 K’NEX is donating 10% of sales from KNEX.com to The Cancer Center at CHOP and accepting additional donations through its website.

“Being lucky enough to work in an industry built around children, supporting The Children’s Hospital of Philadelphia was a natural choice for us,” said Michael Araten, president of K’NEX Brands. “Having witnessed the tremendous strength kids demonstrate as they face illness or injury, and the support they get from adult medical heroes, we are honored to support their work.”

The Children’s Hospital of Philadelphia has been ranked # 1 for pediatric cancer care by U.S. News and World Report and is the nation's largest provider of services for pediatric cancer patients. Funds raised allow CHOP researchers to focus on finding the best non-invasive treatments and ultimately cures for every type of childhood cancer. Children's Hospital is at the forefront of developing new therapies to treat pediatric leukemia and other blood disorders, brain tumors, sarcomas, retinoblastoma, and neuroblastoma.

About K’NEX Brands
Founded in 1992, K’NEX Brands was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX seeks to build young minds with its exciting product line and critically acclaimed K’NEX Education program. For more information, please visit http://www.knex.com.

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