Shoppers voluntarily opt-in to participate and show their rewards card in order to earn free gifts, free gas, free groceries, discounts off future purchases and more.
Troy, MI (PRWEB) November 23, 2009
Market Basket Rewards, Inc. (Troy, MI), a leading provider of loyalty solutions for supermarket retailers and Zavers (Kansas City, KS), a leading digital promotions and information management company, announced a joint marketing agreement that will target retailers nationwide with an unparalleled set of loyalty and digital coupon solutions. Their combined services will be deployed for the first time at a retail chain in Tennessee, which is to be announced in December.
“We have seen an increasing interest in digital coupons from our supermarket clients, and Zavers’ innovative platform allows them to quickly deploy a solution for their consumers without having to purchase additional hardware or develop software on their own,” said Adam Napell, Vice President of Sales at Market Basket Rewards.
With Market Basket Rewards’ customized programs, the reward card is used for just that – rewards. Shoppers voluntarily opt-in to participate and show their rewards card in order to earn free gifts, free gas, free groceries, discounts off future purchases and more. Shoppers also volunteer their email address in return for receiving customized, targeted email offers. “By combining our shopper database analytics with Zavers digital couponing, consumers will receive more targeted and relevant offers via email,” added Napell.
Zavers’ digital coupon platform allows consumers to save money and save time in an environmentally friendly way. Instead of having to cut, file, store, and remember paper coupons, consumers simply go online or to their mobile phone to find savings opportunities for the products they want. From there, they save the coupons they want to their digital account, which is linked to their existing loyalty card numbers. When they purchase those products at a participating retailer and swipe their loyalty card, their savings are automatically applied to their bill and printed on their receipt.
Russell Everhart, Zavers’ Vice President of Sales added, “We are excited to work with Market Basket Rewards. Their solutions have been instrumental in helping their clients achieve loyalty and sales gains in a challenging economic environment. Our digital coupon solution can further these goals, providing retailers with a differentiated, easy way for their consumers to save on the products they want.”
About Market Basket Rewards
Market Basket Rewards empowers independent grocery retailers through the synergy of seamless data acquisition, shopper communication tools and value-driven loyalty programs. MBR “takes loyalty from vision to execution” by gathering, managing and reporting customer data back to retailers for use in targeted marketing campaigns, as well as administering reward promotions to drive sales and traffic. For more information, visit http://www.mbrewards.com. Media Contact: Christy Hamlin 248-530-1363.
About Zavers
Zavers, founded in 2006, is privately funded and based in Kansas City, KS. The company’s mission is to transform the experience of developing, using and measuring promotions for the manufacturers who create them, the retailers where they are redeemed, the consumers who use them and for partners who want to expand the use of promotions beyond the limitations of traditional delivery vehicles. Zavers has built a flexible and extensible promotions platform that can be used by manufacturers and retailers in any retail category to cost efficiently deliver promotions and engage consumers in their digital lifestyle. For more information on the company, please visit http://www.zavers.com.
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