Local Marketing Tips from Jivox: Add Video to Your Online Listings to Boost Sales

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Adding video to a directory listing drives new business and helps build engagement with prospective customers; Jivox now offers a number of video marketing tools that help small businesses use online video to market their products and services

Many small businesses are using online listing services such Yelp, Whitepages and Yellowpages, as well as local or vertically targeted services like Yahoo Local, Search Local, Angie’s List, OpenTable, or the online business listing service of their local newspaper. But to really boost engagement and drive more people to a business website, shop, or office, companies should consider adding marketing videos to their directory listings.

Jivox (http://www.jivox.com), the leading online video advertising and marketing platform for local businesses, recently announced a number of video marketing tools that help small businesses use online video to market their products and services. Beyond using Jivox's award-winning technology to launch video advertising campaigns, local businesses can take advantage of Jivox's ad creation and distribution services to create and post compelling video content on their on directory service sites as well as on websites, in email and other marketing campaigns, and on YouTube and other video-sharing sites.

Marketing videos work to drive sales. Some 80% of Web users have seen an online video ad, according to a study by the Online Publishers Association. Some 52% of those people took action after viewing the ad, such as visiting the advertiser’s website (31%) or searching online for more information on the product (22%), while 12% went on to make a purchase – giving video ads one of the highest conversion rates in the industry.

Some, but not all, of the business directory services offer the ability to place a short video alongside a listing. Many local newspaper’s websites are beginning to offer businesses the ability to post videos alongside their directory listings for a small fee. Some of the sites offering video directory listings today are Fredericksburg.com, The Star Telegram, and other locally focused news sites.

On top of driving sales, adding video to a directory listing also helps to build engagement with prospective customers. People are much more likely to watch an entertaining video clip about a business than they are to read a text description of its products or services. (Most people prefer to "see" something rather than "read" something). Whether a consumer is shopping for a new fridge, or an IT professional is looking to purchase a corporate software suite, these potential buyers are highly likely to watch a video about the products they’re interested in before they take the plunge.

A video can also help increase positive associations with a brand; people remember funny, engaging, emotional, or entertaining videos long after they’ve forgotten images and text. Video ads provide the opportunity to reach out to potential customers who are ready to buy, giving them a chance to see, hear, and experience a business before calling or stepping out to make a purchase.

What’s more, a marketing video gives businesses another chance to bring potential customers to the next step in the purchase process through simple direct response “calls to action.” Embed a URL at the end of a video with a message saying “Click here to buy now!”, or include a link to a downloadable coupon for 20% off. By adding these types of calls-to-action in a video, marketers frequently see a 10-30% increase in sales compared to marketing videos that don’t have them.

For more local business marketing tips, visit the Jivox blog at http://www.jivox.com/blog.

About Jivox

Jivox makes it easy for businesses to reach local customers with online video marketing. The Jivox online video platform enables businesses to easily create high-impact videos at no cost and use them in local online ad campaigns, on web sites and directory listings, in viral marketing programs, email campaigns and more. Jivox provides targeted distribution of video ads through a premium network of over 850 local media and content websites, ensuring that every ad reaches the intended audience. The Jivox platform is also being used by national and local media groups to streamline online video ad creation and to offer self-service ad creation and distribution directly to their advertisers. Jivox is a privately held company headquartered in San Mateo, Calif. For more information about Jivox, please visit http://www.jivox.com.

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Leyl Black

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