A Trend Breakthrough Shaping The Market of Mobile Apps

(PRWEB) November 28, 2009

iTunes, the biggest mobile App store so far, has more than 100,000 Apps on offer. In this multitude, only a few Apps manage to stand out.

The majority of Apps are so-called “Game Apps”, endless variations of oft-proven game themes. The remainder typically involves “Gadget Apps”, Apps that help you plan your travels, locate stars systems, improve your personal finances and link you to a network.

In November, with the launch of Emzine Profiler, a wholly new class of Apps emerged: “Life Apps”. Life Apps are designed to keep their users on course by providing an insight into the state of the evolving environment in which these users function.

Whereas statistics show that only a very few Game Apps and Gadget Apps are regularly used once they have been downloaded, Life Apps function as a persistent and dynamic framework of reference throughout the user’s professional or personal life.

To fulfill such a role, Life Apps must be based on sound research. They remind of “expert systems” in that their assessment functionality often involves research that has been reduced to a compact set of rules that are used to enlighten the user.

Emzine Profiler (an iPhone App), for example, is designed to improve the functioning and leadership of business and government professionals. It allows its users to identify and evaluate their innate role relative to (the state of) an organization or constituency.

Emzine Profiler also offers a compass-like device that depicts the user’s effect on an organizational environment. This device might be used either to seek an organizational environment that benefits most from a user’s profile or to seek a profile that best serves an organizational environment.

Hence, Emzine Profiler is not just instrumental as career coach. Both in the selection of the ultimate job and the ultimate candidate, it enlightens its users.

As Life App, Emzine Profiler also hinges on theory, a wholly new theory of organization: the so-called “Emzine theory”. This theory explains the development of organizations at the different levels of society (and nature) involving the selection of the most-efficient patterns of conduct.

The Emzine theory allows the App’s users to identify both the current and future state of an organization including its problems, solutions and leadership. Needless to say, the use of Emzine Profiler ranges from due-diligence to “future-diligence” questions.

Feedback received from early users of Emzine Profiler suggest that “Life Apps” represent a class of Apps that should be taken seriously. An Australian consultant refers to the App as being “rich in interpretation” despite its “simple interface”.

Contrary to the price of the book behind the App (A New Leadership Ethos – The Ability to Predict), the pricing of Emzine Profiler (US$ 4.99) suggests that Life Apps are not necessarily tools for the elite.
Learn more about the first “Life App”, Emzine Profiler, here:

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=333211418&mt=8

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