Pure Protein Launches New Jillian Michaels Whey Protein Powder For Wal-Mart
Jillian Michaels and Pure Protein team up to create a delicious Natural Whey Protein Powder exclusively for Walmart
Ronkonkoma, NY (PRWEB) November 25, 2009 -- Leading health and wellness expert Jillian Michaels has teamed up with top protein brand Pure Protein® to create a special line of natural whey protein powders made exclusively for Walmart.
The retail giant was looking for new strategies to increase the protein powder segment and knew the best way to attract a new consumer was to team with the best known brand images in the health and wellness category. According to Pure Protein Brand Manager Dana Mitchell, “Pure Protein has been developing quality products for years and this new partnership with Jillian Michaels and Walmart has further solidified our position as a leader in the marketplace.”
Jillian Michaels Natural Whey Protein
The new Jillian Michaels Natural Whey Powders offers a high-quality formula designed to supplement nutritional requirements for both men and women with the right amount of protein necessary for a lean, healthy, and strong body.* A superior protein source, whey provides all of the essential amino acids needed for energy, vitality and strength, as well as to help build lean muscle.* Packed with protein and fiber, each nutritious serving provides a low fat, great tasting snack that can help satisfy a hungry appetite, any time of the day. *
“We are excited about the launch of the Jillian Michaels Natural Whey Protein Powder,” says Giancarlo Chersich, CEO of Empowered Media, LLC. “As a leading industry source, Pure Protein understood our commitment to creating natural products that would serve to compliment our brand and our current line of products.”
The new Jillian Michaels Natural Whey Powders under the Pure Protein brand are available now at Walmart stores nationwide. For more information visit www.pureprotein.net.
About Empowered Media, LLC
Empowered Media, LLC operates the Jillian Michaels health and wellness brand. Best known as the strength trainer and life coach on NBC's hit series “The Biggest Loser,” Jillian is a motivator to nearly 15 million U.S. viewers every week and can be seen on TV shows in more than 35 countries. She is a best selling author and her DVD's, website and exercise equipment are all top sellers. For more information please visit www.jillianmichaels.com.
About Pure Protein
Pure Protein is a premium line of sinfully delicious protein products specially designed to supplement your nutritional plan with the protein necessary for a lean, healthy, strong body.* For more information, visit http://www.pureprotein.net/
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
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