Ivanka Trump Builds Twitter Following of Over 300,000 in Less Than 12 Weeks

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By combining an iconic brand, a compelling personality and Twitter, there is a following for Ivanka that is now greater than most cable prime time shows

New York, NY (PRWEB) November 25, 2009

With the help of a digital brand application built by Halogen Network, Ivanka Trump, executive vice president of development & acquisitions for Trump Hotel Collection, has become the first representative of a luxury brand to reach a quarter of a million followers in less than three months. Because a component of Ivanka Trump's tweets mention the soon-to-open Trump SoHo, Halogen Network built a micro site -- http://www.trumpsohohotelcountdown.com -- featuring an automatic feed of her tweets as she counts down to New York City's most anticipated hotel opening.

Besides including all the action leading up to the hotel's February 1, 2010 opening, Ivanka Trump's tweets cover a range of personal and professional interests They give followers a glimpse into her New York lifestyle and other involvements, including her custom jewelry line and new book, The Trump Card. On the Web site, users can tweet directly to Ivanka and view all the chatter on Twitter about Trump SoHo.

"With over 300,000 followers on Twitter, it is clear that the Trump brand resonates in the social media world," says Ivanka Trump. "We are happy to be working with Halogen to continue strengthening our social media following and to support the launch of our new hotel, Trump SoHo New York."

"By combining an iconic brand, a compelling personality and Twitter, there is a following for Ivanka that is now greater than most cable prime time shows," says Halogen founder and CEO, Greg Shove. "It's the difference between renting an audience for 30 seconds and owning one - the ROI here is significant."

In addition to following Ivanka's tweets, visitors to the site can explore the hotel, book rooms and enter to win a VIP Weekend Getaway at Trump SoHo. Twelve winners will enjoy a two-night stay at the hotel, dinner for two at Quattro and a VIP invitation to join Ivanka at a private reception to toast the opening.

For more information on the Trump SoHo Hotel Countdown, please contact Jessica Avanzino at Jessica@halogennetwork.com.

About Halogen Network

Halogen Network is a distributed media company that powers digital engagement for prestige brands and reaches over 20 million affluent readers each month.

Our alliance of over 75 mid-tail publishers, including The Business Insider, The Daily Beast, Snooth.com and Food52.com is the largest aggregate network of affluent consumers online.
We also design and implement digital 'brand applications' for agencies and their clients - such as http://www.fashiontweek.com.

Advertisers on the Halogen Network in the last six months have included Qantas Airlines, The Plaza Hotel and Harry Winston, in addition to over 50 other luxury brands.

About Trump Hotel Collection

Launched in October 2007, Trump Hotel Collection is the next generation of luxury hospitality - one that is raising the bar in the top-tier travel experience with a level of customized service unrivaled in the market today. Presided over by internationally renowned developer Donald J. Trump and his three grown children - Donald Jr., Ivanka and Eric - the prestigious portfolio includes the highly acclaimed Trump International Hotel & Tower® New York, Trump International Hotel & Tower® Chicago and Trump International Hotel™ Las Vegas. Trump International Hotel™ Waikiki Beach Walk® will join Trump Hotel Collection on Nov. 16, 2009, followed by Trump SoHo™ New York on Feb. 1, 2010. Additional hotel projects are under development around the globe, including Toronto, Panama, Dubai, Cap Cana, Scotland and New Orleans. Trump Hotel Collection is headquartered at Trump Tower, 725 Fifth Avenue, New York, NY 10022.

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