Site Demographic Fluctuations Indicate Increased Marketing Activity On Leading Social Networks According To Reality Digital

London, UK (PRWEB) November 28, 2009

A recent report, which details the latest demographics of social media usage, is evidence of the increased use of social media networks as a marketing tool and maturation of the sector as a whole, according to Reality Digital, the leading provider of social networking software for brands and businesses.

The October 2009 report, based on the findings of Pew Internet & American Life's daily tracking survey into internet usage in the United States showed the year on year demographic changes of users of the leading social networks, Twitter, MySpace, LinkedIn and Facebook.

Whilst the median age of the Twitter user remained stable at 31 between May 2008 and May 2009, and MySpace and LinkedIn seeing a very minor reduction in median age year on year from 27 to 26 years and 40 to 39 years respectively, the most significant and trend bucking evidence comes from the leading social network site Facebook, where the median age of users has increased from 26 years in May 2008 to 33 years in May 2009.

Whilst the report also demonstrates that 19% of internet users now say that they use social media sites to share updates about themselves, representing an increase from December 2008 and April 2009 when the figure was 11%, the significant increase in the median age of Facebook users whilst the other leading sites either stagnated or saw a slight reduction suggests factors other than the plain increase in the number of users are at work.

Rob Proctor, Head of EMEA, Reality Digital said: "The marked increase in the median age of Facebook users is significant and represents a further maturation of the sector, which is now being wholeheartedly embraced by marketers. Naturally, the increase in users has not passed marketers by and as a result there has been a significant development in terms of content. Where, with a younger demographic certain types of lightweight content proliferated, the maturation of the sector has witnessed an evolution of content, with considerably more practical usage that appeals to a broader, less niche audience"

Reality Digital's Opus platform offers brands the opportunity to create their very own video social network, at a cost that will suit their budget. Companies can opt for the use of an entire network incorporating all of the latest cutting edge social media technology, or simply choose which elements of social media functionality they would like to install, integrating them with their current website. The software as a service model means that investment can be made to accommodate any marketing budget, without the financial risk of the software depreciating in quality or value.

For more information about Reality Digital and online community software, please visit realitydigital.com, or call 0203 1785 883.

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