Canoga Park, CA (PRWEB) November 30, 2009 -- ScifiGo Studios, an independent production studio announced today its entry into the 2010 Doritos “Crash The Super Bowl” competition with its mini sci-fi epic, “The Crunch Heard Across The Universe”. Created by LaMonte Fritts, an Academy of Art University visual effects student, “The Crunch Heard Across The Universe” is a 30 second TV ad spot aimed at the culture of sci-fi, comics, video gaming and all things considered to be “geeky”. Despite the culture of “geekdom” and its association with disposable income and rabid consumerism, this niche audience is often ignored by advertisers during events like the NFL’s upcoming Super Bowl presentation.
Australian actress Felicity Jayne Heath in "The Crunch Heard Across The Universe".
Sleek, dynamic, and featuring the trademark components of a “fanboy” fest, “The Crunch Heard Across The Universe” showcases 30 seconds of eye-catching visual effects, CG animation, virtual landscapes, and a young tow-haired beauty cast in the commercial as a research scientist in quest of extra-terrestrial intelligence.
Developed as a high concept product spot, viewers of this sci-fi production will be astonished to learn that “The Crunch Heard Across the Universe” was produced in its entirety on a total budget of less than $500 in less than 3 weeks. ScifiGo, producer of the upcoming series “Chronicle of the Dead”, created this sci-fi spot utilizing the latest in DSLR HD movie technology, which enabled the production to shoot and navigate its green screen setups effectively and efficiently over an incredibly short shooting schedule of just less than 5 hours.
With nearly 4000 contestants participating in this year’s Doritos competition, “The Crunch Heard Across The Universe” stands to be the only commercial aimed squarely at the “geek” and sci-fi audiences while competing for the top spot in this year’s contest. Doritos is scheduled to announce its top 6 finalists on January 05, 2010.
About The Crunch Heard Across the Universe
Produced and directed by LaMonte Fritts, this sci-fi TV ad spot features Australian actress Felicity Jayn Heath, as a marooned research scientist who makes contact in the outer reaches of space with Alien intelligence.
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