Customers are increasingly paying more attention to the way in which businesses spend their profits. More and more they seeking to give their business to companies that have a commitment to making a difference.
Los Angeles, CA (PRWEB) December 18, 2009
The small business sector of the economy of the United States employs just over 50% of the entire private sector in the United States, according to the U.S. Small Business Administration Office of Advocacy. Small businesses are also responsible for over 97% of all exported goods, and claim a majority of the innovations originating within U. S. companies. Despite the fact that small businesses generate roughly half of all retail and wholesale transactions, they are still positioned as the underdog against the big box stores. The ubiquitous presence of these large chains in every part of the country has struck a blow to the heart of what drives the U.S. economy - small businesses.
However, there are some small businesses that are taking on the challenge of large retailers by offering more specialized products combined with unique value-added services. One such small business is Rain Chains Direct, a company that is a purveyor of a specialty product that offers a friendlier and greener alternative to traditional gutter downspouts. Despite the fact that some of these niche products are now offered at big box stores, companies such as Rain Chains Direct are competing by adding value not found at any of the corporate establishments.
That's because story of Rain Chains Direct does not end with the product itself. This small business dedicates 10% of its profits to The George Lucas Educational Foundation's Edutopia--a non-profit organization created to promote innovation in public education. As part of the commitment to its mission statement, owner Scott Blevins states, "we have a responsibility to look beyond our bottom line into ways we can contribute to the world we all live in."
This kind of dedication to social responsibility is a core fundamental for many small businesses in spite of growing challenges by larger corporate retailers. And customers are increasingly taking notice. According to Blevins, "Customers are increasingly paying more attention to the way in which businesses spend their profits. More and more they seeking to give their business to companies that have a commitment to making a difference."