Marketing Guru, Thomas Emrich, Launches ValMark Group - A Unique Value-Based Marketing Advisory

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REACTOR or CREATOR...which do you want to be? A small difference, yet huge distinction. ValMark Group helps business leaders and marketing practitioners balance both roles as they work to enable short term performance and long term value growth for their organizations.

Green shoots notwithstanding, economic trends are mixed, expert expectations are varied, business and consumer spending is still down, credit is tight and customer empowerment is up. And, as if this weren't challenging enough, 2009 marketing budget cuts have yet to be reversed, with no free passes being given for falling to deliver against performance objectives.

These challenges raise at least one key question for all growth leaders -- Given current business conditions, how do we protect our ability to create and leverage differentiated customer value?

"Helping clients address this question while enhancing marketing ROI is ValMark's mission," said Founder and President Thomas Emrich..

"We are a small group of marketing crusaders who are somewhat fanatical about enabling client success," Emrich continued. "We provide expertise across some straight forward arithmetic and the execution of six key strategic drivers."

"Many organizations have made marketing so complicated that it can be difficult to define and quantify the value-add," Mr. Emrich said. "Marketing does itself a disservice when this happens. That's why we take a disruptive or simplified approach to helping clients identify and seize value-based marketing opportunities.”

Emrich concluded by reiterating "we help our clients accelerate marketing ROI by actually doing something about it, versus simply applying the latest analytical innovation."        

Concurrent with its launch, the company is also introducing the ValMark Knowledge Series - a complimentary portfolio of online newsletters, videos and tools that will serve as a valued resource for marketing practitioners and business leaders. The series is updated monthly and interested readers can register by clicking here:

Potential clients for ValMark Group services include organizations that want to grow the value of their business by accelerating return on marketing.

Readers can connect with ValMark Group by visiting:

For more information on Founder and President Thomas Emrich, visit: or


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