Announces STAR Awards Publisher Partnership with SFO magazine

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Partnership broadens reach of campaign for voters, an interactive social networking site for active traders and investors, announced today a new partnership with SFO magazine to serve as the Publisher Partner for this year’s annual TraderPlanet STAR Awards. as a financial network aggregate, has been gaining in popularity since its launch in January 2009, attracting over 24,000 members to its free trading education and multi-media rich site which ranges from daily market commentaries, articles and tutorials to educational videos.

“We are pleased to have the support of SFO magazine as we launch the voting phase of this exciting new program, which we intend to have as an annual event,” said Founder and President Lane J. Mendelsohn. “This program recognizes the best and the brightest in our industry that have developed new strategies, practices, trading platforms and content that help our members gain a competitive advantage when trading in the markets. SFO magazine will help us identify potential awards candidates and highlight the finalists’ accomplishments to their readership.”

Shelly Gates, SFO magazine Associate Publisher, said “We’re delighted to be working with on the premiere of the TraderPlanet STAR Awards. Our experience in participating within the community as a corporate member has already been very positive and we know that this will extend to the success of the awards program.”

Voting is scheduled to begin on December 1st on the Web site with SFO magazine announcing the winners of the 2009 TraderPlanet STAR Awards in their February 2010 issue.

About, a Tampa Bay, FL-based social networking site, provides individual traders of all skill levels a one-stop destination for financial information and trading tools. is the only financial networking site of its kind that offers its members a full suite of market data feeds, advanced technical tools and extensive analyst commentary across asset classes, while enabling members to give back to the broader world community through gift giving to charitable causes. Designed to level the playing field between institutional and individual investors,'s fully interactive multimedia platform is designed to promote the free-flow exchange of ideas through questions, answers and comments geared towards improving trading strategies and investment performance.

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Kara Crawford
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