Glenview IL (PRWEB) December 7, 2009
LCR Hallcrest, the international leader in Thermographic products, today announced the launch of a series of Child Safety Products based on the Mr. Men and Little Miss characters featured on the Mr. Men Show currently airing on the Cartoon Network. This new line of products will be sold through Thermographics, LCR Hallcrest’s Advertising Specialty Division.
Based on the bestselling books written by British author Roger Hargreaves in the 1970s, Mr. Men and Little Miss is universally appealing because everyone identifies with the personalities and emotions of the characters. There is a little bit of Mr. Men in every one of us.
“The characters have a strong contemporary, visual and emotional identity that compliments Thermographics Healthcare and Baby Safety Products” said Rocky Sapienza Vice President of LCR Hallcrest.
“The Thermographics new product range featuring The Mr. Men characters is a perfect fit for child safety products. Whether it is Little Miss Sunshine or Mr. Happy, the characters are sure to put a smile on kids’ faces,” says Cheryl Gotthelf, SVP, Brand for Mr. Men and Little Miss at Chorion, worldwide licensor at Chorion
“The Mr. Men and Little Miss characters will enhance the impact and stickiness of our Child Safety Products enhancing the personalized message our customers imprint
on our items” says Marge Bicknell Thermographics Sales Manager.
“The interactive nature of Thermographic products, in combination with The Mr. Men Brand, offers the premium advertiser a unique promotional opportunity to capitalize on the market awareness associated with these characters” says Rocco Sapienza President of LCR Hallcrest.
Thermographics is the technological leader in the development of innovative color changing communication tools for the Advertising Specialty Market. Thermographic products are triggered by temperature and use the unique characteristics of liquid crystal and other thermochromic inks to provide distinctive yet striking premium and promotion items.
Chorion is a leading provider of quality family entertainment for the global marketplace. Chorion brings a combination of brand management savvy and creative vision to the development of literary copyrights across all media. Chorion’s portfolio includes classic children’s brands such as Mr. Men and Little Miss, Beatrix Potter, Paddington, Noddy, OLIVIA, and The World of Eric Carle as well as art and lifestyle brands. Chorion also owns and manages the literary works of Agatha Christie, Raymond Chandler and Georges Simenon, among others.
Chorion’s animated television productions include OLIVIA, The Mr. Men Show, Famous Five: On the Case and Noddy and Noddy in Toyland. The Mr. Men Show Season 2 debuts internationally Autumn 2009. New productions for 2010 include The Octonauts and Gaspard and Lisa
Chorion has offices in London, New York and Sydney. For more information, please visit http://www.chorion.co.uk.