Singapore (PRWEB) December 1, 2009
The next phase of Fairfax Business Media's digital expansion in Asia will start on Monday, 30 November 2009, with the launch of four more e-newsletters specifically targeted at key industry sectors, technologies and geographies.
FBM Asia's Director and Publisher, Andrew Smart, said the new weekly digital publications, which follow the launch of four other new e-newsletters on 12 October 2009, are a response to direct subscriber and reader feedback.
FBM's readership survey has indicated that senior IT executive community wants more targeted, technology and industry specific information, to complement the four bi-monthly magazines MIS Asia, CIO Asia, Computerworld Singapore and Computerworld Malaysia, plus the comprehensive web portal at http://www.mis-asia.com
"Fairfax Business Media's strength is our work within on an integrated media model involving hard-copy and digital publications, research and events management," Smart said.
The latest new e-newsletters, which stem from FBM's commitment to further develop its digital presence, are:
** MIS Asia Financial Services
Asia's financial services industry has been faring much better than its cousins in the US and Europe during the global economic downturn. This weekly e-newsletter, circulated on Mondays, focuses on how banks, insurance companies, stock exchanges, asset management enterprises and others, are using information technology to ensure they are competitive and efficient in difficult financial circumstances. The FSI sector is one of the most dependant in the world on IT and, rightly or wrongly, has been blamed for causing the latest financial meltdown, but what technologies is it using to help stimulate a recovery? Drawing on the vast global information resources of Fairfax Business Media and the IDG group, this e-newsletter is a required reading for senior executives needing to stay in touch with the very latest innovations.
** MIS tech Security
With cyber crime becoming increasingly sophisticated and now driven by organised criminals, digital security has arguably become more important than ever before. This weekly e-newsletter, circulated every Wednesday, outlines the very latest Asia Pacific strategies against digital threats and provides the very latest information about how best to protect an enterprise's crown jewels - its data. This will include case studies of enterprises who have excelled in their adoption of IT security, plus those who may have suffered serious digital breaches, and is a required reading for senior executives needing to keep up to date with digital security developments in a very hostile digital threat environment where the 'wild, wild, web' has become a place where 'you can trust nobody'. Also in this e-newsletter, the most advanced security technologies, products and services are tested and reviewed periodically.
** MIS tech Thailand
The IT market of Thailand is one of the largest in South East Asia and, despite the current fragile global economy, is projected to grow by nine per cent per annum from 2009-2013. Thailand's current economic and political uncertainty is expected to impact consumer sentiment in 2009, but major IT vendors still see this former Asian Tiger as a key growth area. By 2013, 17 per cent of Thailand's people are expected to be subscribed to broadband services. This weekly Thai-specific e-newsletter, circulated on Mondays, provides the very latest information about innovations, industry trends, landmark IT projects, successful IT strategies and enterprise case studies for this fascinating country of 62 million people. This e-newsletter is a must for executives working in Thailand and for those interested in capitalising on its expected growth.
** MIS Asia Logistics & Retail
How goods are transported, delivered and sold to the global community is a key aspect of the world economy and, as the world's manufacturing centre, Asia plays a leading role in using information technology to automate and streamline world trade. This focused weekly e-newsletter, circulated on Fridays, examines the latest case studies, technologies, innovations and leaders in the Asia Pacific logistics and retail sectors, to keep senior executives informed of the very latest IT developments in an industry sector that is the 'life blood' of global financial well being. Drawing on the vast global resources of Fairfax Business Media, IDG and Australia's leading publisher, the Financial Review Group, this e-newsletter is a must for decision makers in these crucial sectors.
Those interested can subscribe to the four latest new e-newsletters at: http://www.mis-asia.com/enewsletter-subscription
FBM Asia Managing Editor, Ross O. Storey, said that subscribers to these new information sources will benefit from the considered selection of valuable niche information vital to their careers.
"Our e-newsletter editors will selection valuable specific information from our vast content sources, including the 250 global enterprise IT magazines of the International Data Group ( IDG ), the many newspapers and magazines of Australia 's Fairfax Media, and the Asia resources of FBM Asia," Storey said.
"Our aim is to present our senior IT executive audience with the very best, most up to date niche information to help them carry out their career responsibilities and to advance their prospects."
About Fairfax Business Media
Fairfax Business Media Asia publishes Computerworld Singapore , Computerworld Malaysia , MIS Asia and CIO Asia (all at web portal: http://www.mis-asia.com) magazines. It is part of Australia 's Fairfax Media, Australasia 's leading media company with titles such as the Australian Financial Review, Business Review Weekly, The Sydney Morning Herald, The Melbourne Age, The Sun-Herald and The Canberra Times.
For inquiries on the FBM Asia expanded digital services, please contact:
Andrew Smart - W: +65 6395 8059