Recruiting 2.0 Delivers High Return for Boston Staffing Agency, Hollister

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Since Launch of Recruiting 2.0, Hollister Sees Dramatic Impact Across All Areas of Business

We thought long and hard about how we were going to do this well

Recruiting 2.0, the groundbreaking social media recruitment platform launched by Hollister in June, 2009, has provided high return for the Boston-based staffing firm, reported Kip Hollister, the company’s Founder and CEO. The Web 2.0 model, first in its industry, has proven successful in broadening the company’s access to Massachusetts job-seekers, enhancing customer interaction through real-time communication, and strengthening the firm’s overall online brand presence.

Recruiting 2.0, built in collaboration with Boston-based digital communications agency 451 Marketing, was developed to leverage Web 2.0 technology to identify and engage companies and job-seekers, while expanding Hollister’s market reach.

“We thought long and hard about how we were going to do this well,” explained Meg Toland, Hollister’s Marketing & Communications Director. “It became very clear early on that a basic company fan page, group, or Twitter handle would hardly be enough to reach our extremely diverse market.”

Recruiting 2.0 is comprised of an array of organically fed online networking communities on Twitter, LinkedIn and Facebook, spanning each of Hollister’s staffing areas: Accounting & Finance; Sales; Administrative; Creative & Marketing; Human Resources; and Technology. In addition to these forums, Hollister manages three widely read blogs: The Boston Hiring Blog, The Boston Jobs Blog, and The Boston Networking Blog. What makes the model unique is its ability to reach both active job-seekers, as well as more passive candidates who would otherwise be difficult to engage and who are less likely to utilize online job boards.

Breaking the mold of traditional, top-down corporate communications, Recruiting 2.0 has provided the opportunity for real-time dialogue with the firm’s target audience. In addition, Hollister now has the ability to examine discussions taking place within each professional community, allowing the company to remain on top of the latest trends impacting its six service sectors, and helping to ensure that the company’s growth is in line with its customers’ needs.

“Many of our clients have hit road blocks in implementing social media into their business and recruitment strategies, which is understandable given the challenges of implementation, time management and liabilities,” explained Hollister. “In developing this model, it was extremely important for us to construct something that would offer our clients an alternative method of reaching a much broader and more qualified online audience.”

Recruiting 2.0 has also been effective in enhancing Hollister’s online brand presence and has significantly increased traffic flow to the company’s website. Before integrating social media into its strategy, Hollister’s website traffic averaged 2,500 hits per month. Since the launch, the company has seen a steady monthly increase, leading to a recent record high hit rate of 15,900 visitors. Today the site’s top sources of referring traffic include Twitter, LinkedIn, Facebook and The Boston Hiring Blog.

“I believe that most recruiting firms will eventually fully embrace social media,” remarked Hollister. “We are happy to have wrapped our arms around this early on in the game, so that we can continue to remain competitive in serving our clients' recruitment needs.”

About Hollister

Hollister is a Boston-based, woman-owned, full-service staffing firm, passionate about connecting Massachusetts’ opportunity with talent in innovative and effective ways. For 20 years, Hollister has been the bridge that connects professionals with jobs in Massachusetts, and companies with the best employees.


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Gillian Seely
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