Indiefield Uses DVLA Data to Offer Innovation for Automotive Market Research

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Indiefield have incorporated an automatic DVLA look up facility into their automotive data collection and car clinic projects. The application can access DVLA vehicle information needed by clients simply typing in the registration number.

The innovative new vehicle check service enables Indiefield to access authentic vehicle data from the DVLA Vehicle Register. The application has been embedded into Indiefield’s Formoo survey software and can be used during actual interviews and recruitment exercises.

Indiefield can automatically look up all the vehicle information they need by simply typing in the registration number. The vehicle check service gives details of make, model, date of registration, year of manufacture and engine capacity (cc).

The DVLA works alongside motor manufacturers, dealers, finance houses and insurance companies and properly controls data release from the DVLA vehicle register.

Rachel Bernasconi, Indiefield's Operations Director says “Using the data directly from the DVLA register means clients will benefit because we can verify the exact vehicle age, make and model. This is really useful for car clinics and high security events where it is mission critical to recruit the right people and to confirm we have the perfect sample in advance of the actual research. It can also be used for nation-wide surveys. Many respondents don’t know their engine capacity or CO2 emission levels but everyone can tell us their vehicle registration.”

About Indiefield:

Indiefield are true research and data collection specialists.

Indiefield provides a portfolio of end-to-end research services including engaging online surveys, a nation-wide interviewing and recruitment service, CAPI surveys, recorded CATI interviewing and car clinic management.

Indiefield specialises in automotive, consumer and media research.

Leading research agencies, advertising agencies, management consultants and some of the world’s best-known companies use Indiefield’s services.

About the DVLA:

DVLA is best known for providing drivers with an updated tax disc for their vehicle. But they are much more than that. They support law enforcement by maintaining an up to date register of drivers and vehicles. They also help deliver a wide range of road safety initiatives in conjunction with the Department for Transport, for which they are an executive agency. As part of the parliamentary structure, they are accountable to the general public, so all their activities are governed by higher quality standards. They play a major role in crime prevention and crime reduction through enforcement, prosecution and intelligence gathering. Their customers include the public, vehicle dealers, traders in personalised number plates and vehicle importers and our partners and stakeholders are police forces, magistrates and civil courts and motor trade associations.


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Tara Lyons
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