Gives DIY Investors Inexpensive, Professional Financial Advice

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The market turmoil and investor scandals of the past year have prompted a growing number of Americans to shed their financial advisor and take on the difficult task of personal portfolio management. The DIY investing landscape is full of potential pitfalls, but thankfully, help is on the way in the form of At this recently launched website, users can get a personalized portfolio recommendation and other investing tools for a fraction of the typical cost of professional financial advice.

Investors choose to manage their own portfolios for a variety of reasons. Many enjoy the sense of empowerment that comes with making their own investment decisions, some have difficulty finding a trustworthy advisor that can justify his fees, and others feel like they haven’t saved enough money to get the attention of a skilled professional. Although their source of motivation may differ, the vast majority of DIY investors are looking for the same thing: a reliable financial plan that will maximize their chances of achieving their investment goals.

Unfortunately, research shows that even the most knowledgeable DIY investors fall into return-reducing traps like chasing hot funds and trying to time the stock market. The penalty for these all-too-common investing mistakes can be severe: emotional distress, lifestyle sacrifices and retirement delays. Inundated with advice from the financial media and investment “gurus,” it can be difficult to filter out the noise and develop a sound investment plan.

That’s where can help. This new website was created to assist DIY investors in developing and implementing a disciplined, long-term investing strategy. For a one-time fee, users take a brief, confidential survey to assess their capacity for risk and are instantly given a personalized portfolio recommendation consisting of low-cost index funds and ETFs. The site also contains loads of free research, tools and advice to help investors execute and maintain their portfolios.

Once a user purchases a recommendation, they are free to do with it as they please: purchase the suggested funds on their own, use the prescribed asset allocation as a guide in selecting their own investments, or do nothing at all. Unlike other investment sites, there aren’t any subscriptions or recurring fees, and users aren’t required to provide links to their personal investment accounts.’s recommendations typically cost between $40 and $100 depending on the desired level of portfolio complexity, but the site is offering discounts of 20% or more during December and January, the time of year that most investors check on their portfolios.

George Watkins, the site’s creator, believes that in order for investors to succeed, they must accurately assess their risk attitude and capacity, build a diversified, low-cost portfolio, and most importantly, stick to their plan. He hopes that will give DIY investors the professional tools, knowledge and advice that they need to confidently pursue their investment goals.

About the site author:
George Watkins is President of West Wind Wealth Management, an independent investment advisory firm that specializes in index portfolios. He has a BS in Economics from Duke University and an MBA from Harvard Business School. A former nuclear-trained Naval Officer, George launched because he wanted to make inexpensive, professional financial advice available to everyone. To learn more about George’s investment philosophy, download helpful tools and tips for DIY investors, or purchase a personalized index portfolio recommendation, visit


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