Announcing the Public Release of the True North Authentic Leadership 360 Assessment

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The authors of the on the New York Times best selling book, "Finding Your True North" announce the public release of the True North Authentic Leadership 360 Assessment. After a year of development by the Authentic Leadership Institute and testing at the Harvard Business School MBA program, this 360 assessment includes feedback from a leader, her manager, peers, direct reports and others to help identify the leader's authenticity and effectiveness.

New True North 360 Assessment Now Available

The 360 highlights key issues around authenticity... and how effective you are at achieving results.

Bill George, professor of management practice at Harvard Business School, used The Authentic Leadership Institute’s True North Authentic Leader 360 assessment tool with MBA students in Harvard’s fall 2009 semester Authentic Leadership course. The 360 assessment is designed to reveal the steps necessary for identifying and sustaining an individual’s unique expression of authentic leadership. The tool accompanies the best-selling leadership book, "Finding Your True North: A Personal Guide," written by Bill George and Nick Craig.

In development for the past year, the True North Authentic Leadership 360 Assessment is based upon the authentic leadership principles in Bill George’s New York Times best-selling book, "Finding Your True North."

“Unlike other 360 assessment surveys that focus on leadership skills or functions, this tool helps to define what kind of leader you have already become,” says Nick Craig, President of the Authentic Leadership Institute. “Taking the 360 assessment highlights the key issues around authenticity, such as your level of self-awareness, your values and principles, the degree to which you’ve integrated your life, your purpose as a leader, and how effective you are at achieving results.”

The 360 assessment has been designed for use in conjunction with the Finding Your True North program, or one-on-one coaching. The tool was developed by the Authentic Leadership Institute and is available for purchase through, a recognized leader in 360 feedback technology and services.

About Bill George
Bill George is a professor of management practice at Harvard Business School and the former Chairman and Chief Executive Officer of Medtronic. Under his leadership from 1989 until 2001 - first as president and COO, then as CEO, Medtronic’s market capitalization grew from $1.1 billion to $60 billion, averaging 35% a year. Bill is author of three best-selling books, 7 Lessons for Leading in Crisis, True North: Discover Your Authentic Leadership and Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value.

About Nick Craig
Nick Craig is president of the Authentic Leadership Institute (ALI) and co-author of “Finding Your True North”. Nick has over 20 years of experience helping leaders create a strong culture of execution, balanced with high integrity, congruency, and authenticity. Nick has designed and delivered leadership programs across the globe for many Fortune 500 companies and Wharton’s Top Executive Programs.

STAR360feedback specializes in creating powerful, yet simple-to-use 360 feedback survey tools and technologies that support human performance improvement.


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