Thirs-Tea Beverage Products Help Catering Industry Increase Efficiency, Profit Margins

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Thirs-Tea’s new Fruit Punch flavor to complement existing foodservice product line.

Our products will save you time, energy, and effort; allowing you to use those resources in other important areas of your business.

Everyone would agree that the old adage “time is money” has never held more relevance than in today’s struggling economy. While the sentiment is valid among all industries, it holds extreme relevance among the nation’s catering industry.

Thirs-Tea Corporation has focused on the needs of the catering industry for over 30 years. Starting in 1977, they produced and sold a liquid iced tea concentrate in a small and convenient 4oz plastic bottle. This small amount of concentrate made 3 gallons of ready-to-drink iced tea. It allowed caterers to “brew” iced tea on-site in seconds, using cold water instead of hot. The labor savings and portability alone were enough to convince the catering industry to embrace the product.

Today, 33 years later, the Thirs-Tea 4oz liquid tea concentrate is still widely used within the industry; and last year the company introduced two new products within the line: sugar-free Sweet Tea and sugar-free Lemonade. Today, the company is proud to announce its newest flavor: sugar-free Fruit Punch.

Marketed under the Thirstade™ label, the 4oz plastic bottle allows operators to quickly and easily make 3 gallons of ready-to-serve fruit punch. “For years, customers would approach us and ask when we were going to offer other flavors besides our unsweetened tea. Last year we introduced our sugar-free sweet tea and sugar-free lemonade with great success. We are rounding out the category with our new Fruit Punch flavor and we have a couple of other ideas we’ll be implementing over the next few months,” said VP of sales and marketing, Greg Grout. “The foodservice industry, especially the catering side, has always been a focus for our company. We think our new flavors, developed off our proven and successful 4oz tea program, will be an important weapon in the catering beverage arsenal. We know there are a million things to worry about when you are catering an event. If you’re using Thirs-Tea’s 4oz products, beverages will be one thing you don’t need to stress over. Our products will save you time, energy, and effort; allowing you to use those resources in other important areas of your business.”

For additional information, or to request a sample of their products, please contact the company at (305) 651-4350, or visit them on the web at Thirs-Tea will be exhibiting at the 2010 CaterSource tradeshow which runs from March 7th thru March 11th, 2010, in Las Vegas, Nevada.

About the company

Thirs-Tea Corp., which maintains offices in Florida, Colorado and California, has been providing quality liquid tea concentrates for manufacturing and foodservice accounts since 1977. The company is known for its line of 4oz foodservice concentrates which include regular unsweetened tea, raspberry iced tea, peach iced tea, sugar-free sweet tea, sugar-free lemonade, and sugar-free fruit punch. Other foodservice packaging includes bag-in-the box products, concentrates in ½ gallon and 1 gallon containers, and specialty packaging. The company also offers equipment programs for most foodservice accounts.

Additionally, the company manufactures and sells liquid concentrates and tea ingredients for beverage and ice cream manufacturers. All products, including the foodservice and specialty packaging, are Kosher certified.

For more information, visit the website or contact Greg Grout, VP Sales and Marketing at 559.281.0631 or greg(at)


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Ray Welch
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