New Solutions for Small Business White Paper Explores How Organizations Tap Technology to Optimize Marketing Efforts in Tough Economy

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Small businesses go global, digital and viral in efforts to acquire and retain customers.

As an integral part of the Solutions for Small Business initiative, a new white paper explores how small-sized organizations are using technology in a global context to retain existing customers while building out an international clientele.

Spurred by the rise of Web 2.0 technologies like Twitter, Facebook, LinkedIn, and other similar platforms, small businesses are showing themselves to be in a position to run and market their operations in a more agile and customer-focused manner than ever before. Their small size (and correspondingly more simple organizational charts) is in many cases more of an asset than a liability when competing against bigger players. New technology-enabled business strategies have allowed them to take advantage of new technological developments more quickly and to leverage greater tactical advantage than those in larger organizations. In the process, many small organizations are rapidly becoming large forces in the market.

The white paper explores how small businesses are:

  • Taking Their Wares Global – A full 97 percent of U.S. exporters qualify as small businesses, according to the Small Business Administration (SBA). These companies are not only proving themselves able to market their wares to overseas buyers, but in a growing number of cases, small businesses are also tapping into the global supplier community. In so doing, they are further expanding their marketing and brand footprint.
  • Technology-driven Do-it-Yourselfers – More than half of small business owners say that generating new customers is a challenge for them, yet nearly two-thirds say they do not use outside support for marketing assistance, according to a survey of U.S. small businesses from the Yellow Pages Association (YPA).    
  • Effective Viral Marketers – The global digitization of the economy has not only affected how small businesses push offerings out, but also how individuals and businesses consume information about products and services. As just one case in point, according to eMarketer, the number of Internet users who download podcasts – which are inexpensive to produce and distribute (especially compared to traditional media and marketing channels) – is on the rise worldwide.

To learn more and download this white paper, offered at no charge, visit

About Solutions for Small Business

Solutions for Small Business is an initiative of CTAM, the Cable & Telecommunications Association for Marketing, which is dedicated to helping the cable business grow. Cable companies supporting the Solutions for Small Business initiative include Armstrong; Atlantic Broadband; Bresnan; Bright House; Cable One; Comcast; Cox; Insight, Mediacom, Optimum Business; Suddenlink and Time Warner Cable. Small business owners can learn about the initiative at


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Lane Cooper
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