epiphany smorgasbord for B2B marketers
Redwood City, CA (PRWEB) December 1, 2009
The Buyersphere Project by author Gord Hotchkiss, examines how businesses buy from other businesses in the digital marketplace. Based on an extensive research project that explored existing behaviors and motivations of the people actually involved in purchase decisions at real companies, this book overturns many traditional beliefs currently held in the B2B marketplace.
Called an "epiphany smorgasbord for B2B marketers" by the VP of marketing for Business.com, The BuyerSphere Project gives marketers a fresh, new perspective about using digital assets in a changing online landscape.
Get your copy of The BuyerSphere Project at Amazon.com, or via http://www.enquiro.com/thebuyersphere.
About the Author
Author Gord Hotchkiss is the CEO of Enquiro and a respected thought leader in search marketing. He is also a regular columnist with MediaPost and Search Engine Land and a popular speaker and presenter.
Enquiro helps B2B companies maximize their online presence through strategies that are based on primary research, as well as a decade of hands-on experience managing SEO and sponsored search for some of the world’s most respected brands.
Research plays a key role in understanding how people use search engines, navigate websites and engage with advertising. To support its work as a search agency, Enquiro has conducted and published the results of multiple studies on B2B buyer behavior, and eye tracking studies which defined “Google’s Golden Triangle”.
Enquiro Search Solutions, Inc.
410-1620 Dickson Avenue
Andrew Spoeth, Enquiro, 1.800.277.9997 ext. 221, andrew.spoeth(at)enquiro.com