Southlake, Texas (PRWEB) December 2, 2009
Is Web site design an art or a science? Many can debate the answer, but without the science behind the design process, a Web site is just another pretty face in the crowd. E-site Marketing, a hotel Web site design company and key component of Sabre Hospitality Solutions, recently won 18 Web Marketing Association WebAwards and 14 W3 awards, both promoting outstanding Web site design and creativity. And while the team’s talent and creativity is sure to bring high praise from its customers and their Web site visitors, E-site Marketing’s unique development process of “multivariate” testing ensures its customers are optimizing the return on investment (ROI) from their Web sites.
Multivariate Web site development testing is the practice of pointedly changing placement, appearance or the action of a Web site element, tracking the results of consumer interaction and then using those results to refine the Web site’s elements and determine best practices for development. One of the hotel Web design company’s award-winning Web sites that has benefited greatly from this process is Palmetto Dunes, an oceanfront resort on Hilton Head Island, S.C. Their objective was to increase the number of Web site visitors who were “opting-in” to receive information about the property’s special offers.
“We have worked with E-site Marketing for the past three years and we always appreciate that they are on the cutting edge of design and development,” said Karen Kozemchak, director of marketing for Palmetto Dunes. “But more importantly they can prove the ROI on everything they do. It is clear that their Internet Marketing programs are designed to provide results.”
Another example of the success of multivariate development testing is determining the best placement for a booking console on a hotel’s or resort’s Web site. Another award-winner, Terranea Resort, a Mediterranean-style, ocean-front resort in Southern California, uses E-site Marketing for Web site design. Their objective was to determine if the placement of the booking console on a Web site could influence a user’s tendency to visit the booking engine. After testing two locations on their Web site with over 50,000 visitors it was determined that placement was, indeed, a big factor.
To view the full list of E-site Marketing Award Winning Websites please visit: http://www.esitemarketing.com/hospitality-marketing-news-item.php?rssid=fa95123aa5f89781ed4e89a55eb2edcc.
About Sabre Hospitality Solutions
Sabre Hospitality Solutions leverages the strength and breadth of Sabre Holding’s technology, marketing and distribution tools to bring hotel suppliers a global end-to-end solution. Sabre’s hospitality expertise and portfolio of solutions has grown significantly over the last several years and now includes SynXis, which provides distribution technology and marketing services; E-site Marketing, the leading hospitality Internet marketing solutions provider; Sabre Travel Network Hotels, GDS distribution and media products provider; Sabre Hotel RFP, which develops, delivers and manages hotel requests for proposals into a single; and Sabre Media Solutions for GDS and other creative services in hospitality.
Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information is available at http://www.sabre-holdings.com.