Los Angeles, CA (PRWEB) December 2, 2009
KSL Media (http://www.kslmedia.com), one of the largest independent media buying companies in the United States, will begin working with Sizzler restaurants in January.
The $5mm account was previously held by Initiative Media.
KSL Media will work in conjunction with Sizzler's advertising agency of record Kovel Fuller to drive sales at the casual dining chain.
"Sizzler and KSL Media are a good fit," said Michael Branigan, vice president of Marketing for Sizzler. "Both companies have an entrepreneurial spirit and appreciate good value. We expect KSL Media will provide us with significant savings on strategic media buys."
"With Sizzler, we found our perfect customer," said KSL Media CEO Hank Cohen. "In return, we will use our research and media-buying expertise to find Sizzler's best customers and communicate with them through their preferred media."
About KSL Media:
KSL Media is one of the largest independent media services companies in America. They specialize in providing research-based media solutions for entrepreneurial companies, as well as, for retailers and direct response clients. KSL works with numerous clients including the New York Jets and Grey Goose Vodka. They have offices in New York, Los Angeles, Las Vegas, Chicago, Austin and Miami.
For more than 50 years, Sizzler has served great steaks, seafood and salad - always at a great value. Sizzler owns or franchises more than 280 restaurants worldwide. Owned by Australia-based Pacific Equity Partners, Sizzler's U.S. operations are based in suburban Los Angeles. For more information, visit http://www.Sizzler.com.