Wallingford, CT (PRWEB) December 1, 2009
Impact Branding & Design, LLC is officially in launch phase and open for business. Impact provides branding and design services to corporations, small businesses, organizations, and individuals. The company is unique to the market because of the philosophy of the owners Bob Ruffolo and William Shay. “Basically we are a website design and development company that also provides collateral and promotion for our clients” says Ruffolo. “The difference that we offer is to incorporate branding and SEO services for robust and dynamic results for our clients” adds Shay. This makes Impact Branding & Design’s philosophy based on congruency.
“Think about it, if the branding and image of a company is not congruent – then any website will not produce effective results” states Shay. He goes on to explain that branding is not just a catchy slogan or fancy logo, but the purpose and promise of your business. This translates into the “garbage in – garbage out” metaphor. A well branded company will produce the congruency that is needed so that there is no mistake in understanding exactly what any brand is – what is on the cellular level of the organization’s being – that’s a brand. The images and words that come along after must clearly reflect the brand. That’s congruency.
Impact Branding & Design is a multi-service company dedicated to helping client achieve sales growth through the use of branding exercises, marketing collateral, web and print design, and search engine optimization. Based out of Wallingford, CT, the team of Impact Branding & Design are excited to work with small business owners of all industries.
Shay has extensive experience in marketing, branding, and building businesses. He shares his passion for this company’s future with his long time friend and colleague, Bob Ruffolo. Ruffolo has been building websites and creating award winning graphic designs for a decade. He has seen the changes in the industry, its standards and technology. Two parts of this equation are key: the architecture of the site and its graphic impact. “If you get these two elements correct and reflect the brand identity well it’s a recipe for success” explains Ruffolo. SEO, or search engine optimization is a passion for Ruffolo. The best website may win awards and wow your friends, but if your target audience or customers can’t find it on Google, then you’re a flop. Impact Branding & Design has proven methods and a comprehensive understanding of the elements involved in #1 results on search engines like Google.
Both guys at Impact are working hard with their newest clients and clearly see their future as several points of differentiation from their competitors.
For more information, visit Impact Branding & Design's website at http://www.impactbnd.com.