Hudson, FL (PRWEB) December 2, 2009
Starting December 1, the Federal Trade Commission will enact newer, tougher regulations regarding the use of testimonials in marketing and advertising. For business owners, this means you must demonstrate what the average customer can expect, in addition to any results-oriented testimonials.
Historically, the use of testimonials has been a standard selling technique for millions of entrepreneurs nationwide. That is, until now. Starting December 1, sweeping regulations will take hold, changing the way business owners sell their products and services.
That's why Michele DeKinder-Smith, seasoned market researcher and successful business owner is teaming up with Kevin Houchin, "The Creative Business Lawyer," to offer entrepreneurs all the information they need to know about compliance and what it takes to make the most of these new regulations.
They're offering a FREE webinar at 3 p.m. Eastern Standard Time December 9 entitled,
"The FTC and YOU: 3 Easy Steps to Help You Market Within the Guidelines."
This critically-important, information-packed webinar will cover:
- Who will be affected by the new FTC regulations (if you use testimonials, you could be on the list)
- How to be proactive in meeting the new standards (you'll learn everything you need to know so you can rest assured you're in compliance)
- How you can stay up to date on FTC regulations as they unfold, and show your customers and the FTC you're taking the new rules seriously
- How you can turn this potential crisis into an opportunity as you set yourself apart from the competition, demonstrate your integrity and grow your business
To do everything possible, to remain compliant while still getting the most out of marketing, don't miss this webinar.
"As soon as I heard about these sweeping new regulations, I knew I was uniquely qualified to help businesses make this transition," says DeKinder-Smith. "Why? Because I've been providing this kind of proof for Fortune 500 Companies for the past 20 years. I knew I had to help as many entrepreneurs as possible leverage the same tools mega-companies use to demonstrate the value of their products and make claims in advertising."
Expect the most up-to-date news regarding the new FTC regulations. Expect a clear, concise format from two professionals leading their fields. Expect information about meeting the new regulations while still creating a powerful marketing message. And, lastly, expect to find out what to do NOW for protection.
Space is limited for this FREE class which is designed to provide necessary information and guidance. Registrants who can't make the class at 3 p.m. December 9 will receive a recording of the class. Get more information by clicking here: http://www.DemonstrateMyResults.com
Don't fall victim to these new, stricter regulations – make the most of them. This is an opportunity to learn from two experts, for FREE, how to make the most of these changes. Don't miss it!
Michele DeKinder-Smith is the founder of Jane Out of the Box, an online resource dedicated to the women entrepreneur community. Discover more incredibly useful information for running a women-owned small business by joining Jane Out of the Box, available as a free membership. Find out more at http://www.janeoutofthebox.com.