Marketing Company Picks Adaptive for New Website

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Adept Marketing & Communications, an experiential marketing company with offices in Newcastle, Kent, and Scotland, has appointed London website design company Adaptive Consultancy - http://www.adaptiveconsultancy.com - to design and build their new website.

Adept Marketing develops and implements face-to-face tactical promotional campaigns and specialises in social policy marketing. It is a versatile agency, applying its services to many industry sectors such as travel and leisure, food & beverages and the motor trade. However, a key strength is working in the public sector with clients such as the Scottish Government, the Department of Health and Essex PCT.

In many circumstances, experiential marketing is a key element in the mix as it facilitates a greater engagement with consumers or service users than more traditional means. As Phil Affleck, Managing Director at Adept says “it gives customers an opportunity to interact with products and services through personal experiences. They can see the benefits first hand and this enables them to make intelligent and informed decisions.” Typical Adept client campaign objectives will include behaviour change, brand promotion and field representation.

Social marketing isn’t well understood in either the public or commercial world. Adept feel that they need a website which will help marketers and public service providers to see the value of more direct involvement with target groups. Mr Affleck continued “dealing direct with the public has proven to be an extremely cost effective way for local authorities and government departments to generate awareness and engagement for important social policy areas.” The goal of the new website is to better demonstrate the value of an experiential marketing campaign.

Commenting on the appointment of Adaptive Consultancy, Mr Affleck felt that it was important to have third party approval. “As a company serving the needs of the public sector, it is important to us that suppliers we work with have been independently vetted. Adaptive Consultancy has been approved by the North East England Service Provider Register (NEESPR) which gives us the confidence that we are working with a commercially sound organisation.”

This wasn’t the only factor in Adept’s choice of choice of Adaptive. “What impressed us most about Adaptive Consultancy was their understanding of our business needs,” said Mr Affleck. “They are not just web designers. They integrate web design in to all aspects of internet marketing. Once our new website is completed, that’s not the end of the process, it’s the beginning.”

Adaptive Consultancy – http://www.adaptiveconsultancy.com - is a young, fast expanding website design and internet marketing agency based in London. Adaptive offers a very personal service, creating bespoke solutions for a mix of business to business and business to consumer clients. Adaptive solutions embrace strategy, research, design, technology, marketing and project management.

A key facet of Adaptive’s approach to website design is to take a holistic approach, with a focus on their clients’ customers at the heart of everything they do. “A website doesn’t exist in a vacuum,” explains web development manager Alex Bernatos. “Before we start any new project we get a thorough understanding of our client’s market and invest time in defining what is unique about their product or service. Graphic design is like the icing on the cake – without the right recipe and cooking time it will fall flat.”

Adaptive’s integrated approach means that they are able to advise their clients on how to generate quality visitor traffic by being highly visible on search engine results pages. This is supported by using market leading email marketing software. The Adaptive mantra is that every website needs an accompanying email marketing campaign.

The internet is the one medium where the impact of your marketing effort is completely transparent. The Adaptive team is trained to implement and use a range of simple and advanced analytics tools to help their clients make better marketing decisions.

To find out more about Adaptive Consultancy, please visit http://www.adaptiveconsultancy.com

Contact Adaptive Consultancy Website Design London

+44 (0) 20 7183 7978 ext 5

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Alex Bernatos
Adaptive Consultancy
020 7183 7978 ext. 5
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