MLT Vacations Sets Off For Success With Percussion’s WCM Software

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Leading tour operator stages for continued growth with Percussion’s Web Content Management System

“Our business model drives a tremendous amount of complexity around how our products interrelate... Percussion lets our business users manage all of this content." Chris Corona, Director of Application Development, MLT Vacations

Percussion Software – a leading provider of Web Content Management (WCM) systems for businesses with diverse web infrastructures – has been selected by MLT Vacations to add flexibility and control to its web content while seamlessly integrating with its existing technology investments.

MLT Vacations manages multiple package vacation brands including Delta Vacations, Continental Airlines Vacations, and Worry-Free Vacations. It partners with airlines, hotels, tour companies, and other travel suppliers to offer complete travel packages to destinations worldwide. After an extensive selection process, the company chose Percussion CM System based on its:

  •     Strong Integration Capabilities: CM System will bring together MLT Vacation’s existing platforms – including Suntrac, its proprietary booking engine – to deliver a seamless customer experience.
  •     Flexibility: CM System will enable MLT Vacations’ web content to fully cross the bridge into rich media display
  •     Powerful relationship engine: MLT needed a system that could confidently manage hundreds of thousands of content relationships.
  •     Control: Content is currently funneled through a handful of experts who code it in html. Through its intuitive user interface, CM System will put the creation and management of this content directly in the hands of business users.

“Our business model drives a tremendous amount of complexity around how our products – and the content that goes along with them – interrelate,” said Chris Corona, Director of Application Development at MLT Vacations. “A customer who searches for a trip from New York to Punta Cana for two will be shown dramatically different web content than someone who’s booking five people from Minneapolis to Cancun. Our existing web applications drive all of this dynamic display, and now Percussion lets our business users manage all of this content based on the goals and the results they are trying to drive, as opposed to having a hard dependency on someone with a technical background.”

MLT Vacations also wanted to maintain its front-end web systems the way they operate today. Based on an analysis of their business requirements, Percussion and MLT Vacations agreed that an incremental approach, with CM System replacing the content management functions but not the delivery systems, would reduce the impact of implementation on the business.

“MLT Vacations and Percussion understand that effective web presence requires multiple systems all working together for the customer experience,” said Vern Imrich, Percussion CTO. “Percussion CM System offers unique architecture designed to allow the CMS and the organization’s existing systems to play an equal role in the ultimate web experience.”

“We’re proud to have MLT Vacations join a growing list of leading travel clients using Percussion CM System to build their web presence, including Hotwire.com, Vegas.com, Princess Cruises, and DiscoverAmerica.org,” added Joe Wykes, President of Percussion. “We look forward to helping them deliver even more compelling value to their customers and partners.”

To learn more about Percussion CM System, download the Percussion Software Overview.

To learn more about how Percussion's unique architecture provides organiaztions the flexibility to harness the power of web content while seamlessly integrating with existing solutions, download Decoupled Delivery Architecture: Powering Dynamic Sites.

About MLT Vacations:
MLT Vacations, one of the largest providers of vacation packages in the United States, manages multiple vacation brands, including Delta Vacations, Continental Airlines Vacations and Worry-Free Vacations. Delta Vacations offers customizable vacation packages via scheduled air service on Delta Air Lines, Northwest Airlines, Delta Connection® carriers or Delta Worldwide Partners to more than 200 of the world’s most appealing leisure destinations. Delta Vacations includes the LIFESTYLE Collection featuring Luxury and Romance. Continental Airlines Vacations offers the lowest available packaged airfares via scheduled air service on Continental Airlines with convenient connections from many US cities, to destinations in the U.S., Canada, Mexico, the Caribbean, Europe, and Asia, including SelectEscapes Luxury and Select Escapes Romance. Worry-Free Vacations offers charter vacation packages from several U.S. cities to destinations in Mexico and Jamaica. For more information, visit http://www.mltvacations.com.

About Percussion:
Percussion provides Web Content Management (WCM) solutions that drive business results through multiple online channels including websites, intranets, blogs, and mobile devices. Percussion’s Adaptive Architecture allows non-technical users to take control of content and presentation, provides a low-friction path to access and re-use third-party content, and allows a business to pursue new opportunities without being encumbered by legacy technology. Percussion has been helping a broad cross-section of corporations, institutions, and agencies generate online results, including Hotwire.com, Virginia Tech University, Kohl’s, Computer Associates, AutoTrader.com, and the U.S. Department of State.

More information can be found at http://www.percussion.com.

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