New Advance Tech Marketing Report Identifies “Money Making” Two Way Internet Video Trends

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Report identifies key megatrends driving new applications for two way internet video, how companies and individuals are being impacted, and why this is creating high volume market opportunties to emerge.

Advance Tech Marketing (ATM), a management consulting and training firm, announced today the availability of a new report entitled “Two Way Internet Video Products and Services Trends: A Market, Competitive, and Investment Opportunity Analysis”.

The report identifies key megatrends driving the applications for two way internet video, how companies and individuals are being impacted, and why this is creating demand and growth. A unique competitive landscape analysis uses ATM’s Visual Analytics™ to provide charts that compares some of the leading video conferencing solutions with web conferencing solutions and key new comers. The “unconventional” mix of solutions provides a clearer picture of the entire dynamics surrounding internet video adoption, particularly as video conferencing and web conferencing features are converging. An “investment opportunity” section is also included which provides insight into how new products and services could take advantage of the megatrends.

Traditional application of two way video has been for business to business productivity enhancement (called video conferencing). However, demand is building for business to consumer and consumer to consumer (a.k.a. social networking) applications based on the key megatrends identified and discussed in the report. These dynamics are causing high volume market opportunities to emerge for new two way video products and services when compared to the traditional video conferencing market.

One potential high growth area is the emerging Video Commerce market, where internet video merges with web based advertising. The combination creates opportunities to make money while conducting video sessions. “The ability for companies to inject video collateral into a product or service launch at a low cost, broadcast it over the internet in real time, and also control the linkable web ads that are streaming along with the video sessions make for a compelling new way of interacting and capturing the buyer.” says Phil Casini, managing partner, Advance Tech Marketing. “Video Commerce also transforms the sales paradigm, especially for small and medium size companies, who can now more extensively utilize low cost video conferencing to broaden their pre-sales and customer support activities while also capturing web advertising revenues from the sale of related products and services. This lowers their sales support expenses and may even net positive income.”

The report is targeted for companies in the supply chain looking for new ways to extended their products and services, companies considering the purchase of internet video products and services, or investors looking for trend analysis and commentary. Internet price for the report is $4995 USD. Contact ATM today at or +1.408.375.1981.

About ATM
Advance Tech Marketing provides management, sales enablement, and marketing consulting and training services. ATM’s innovative Visual Analytics helps sales teams better connect with their customers and improves integration with marketing activities. For more information visit

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Phil Casini


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