Rite Aid Video Values Powered By AdPerk Deploys Over 1 Million Fully Viewed and Confirmed Videos

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Rite Aid and AdPerk today announced its Rite Aid Video Values platform served 1,069,389 fully viewed and confirmed videos since the launch in August 2009. The innovative video-merchandising program has experienced month-over-month growth in number of videos viewed, with more than 65,197 opt-in, registered customers engaging with over 14,295 hours of branded video content in four months.

Rite Aid, one of the nation’s largest drugstore chains and AdPerk, leading provider of strategic video marketing solutions for retailers, today announced its Rite Aid Video Values platform served 1,069,389 fully viewed and confirmed videos since the launch in August 2009. The platform (available on http://www.riteaid.com) allows customers to select and watch videos from a variety of brands to earn access to special coupon savings and other information. The innovative marketing program has experienced month-over-month growth in number of videos viewed and more than 65,197 opt-in, registered customers have participated in four months.

“This is a tremendous indicator of customer interest in learning about Rite Aid suppliers, brands and products,” said John Learish, Rite Aid Senior Vice President, Marketing. “When we launched the platform consumer demand for value and information pointed to a need for this type of program, however, surpassing 1 million videos proves customers actually enjoy watching if there is useful information and the videos are delivered in the right environment. By giving them choice of when and what to watch, they really do engage.”

Unlike traditional advertising mechanisms, Rite Aid Video Values is a performance-based video solution where customers choose to participate and are motivated to purchase through an exchange of value (information and coupons/savings). Engagement is tied directly to outcomes and measured – brands have access to sales and coupon redemption provided with regular reports. Additionally, customers register for a Rite Aid Video Values account so brands can use data dashboards to index customers by demographics, video choice and their actual purchase.

“From a sales and marketing perspective, these are unprecedented video engagement numbers that demonstrate an effective way to move customers through the sales funnel by capturing their attention online and driving them into stores,” said Barry Soicher, CEO of AdPerk. “By visiting the program, registering for an account, selecting a particular video over others, and watching a video in its entirety, consumers are identifying themselves as highly relevant and motivated Rite Aid customers.”

Participation has been comprised of over 57 Rite Aid vendors (including Procter & Gamble, Kimberly-Clark, Pharmavite, Maybelline, Johnson & Johnson, Novartis) and over 66 brands (including HUGGIES®, AVEENO®, Centrum®). The platform has offered more than 165 branded videos and related coupons totaling over $345.33 in savings.

See the live Rite Aid Video Values platform here: http://www.riteaid.com

About AdPerk
AdPerk is the leading provider of strategic video marketing solutions for retailers. Focused on helping brands deeply engage customers in a measurable way, AdPerk facilitates environments where brands can index their video and connect it with interested customers researching purchase decisions online. AdPerk video solutions deploy video, information and value to millions of opt-in customers to help them make informed choices. Headquartered in San Francisco, AdPerk is committed to raising the bar of traditional advertising methods. For more information about AdPerk, visit: http://www.adperk.com

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