Online Flooring Leader BuildDirect Provides History of Laminate Floors Resource

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Internet-based flooring wholesalers BuildDirect has created a history of laminate flooring page in the company Learning Center. The page is a resource for floor consumers looking to invest in high-quality flooring products. The information provided has been put in place to educate buyers on how laminate floors have evolved from a secondary product into a premium floor covering that is meant to last for the long-term.

... the flooring industry has brought an idea from conception, to a secondary product line, to a floor covering that is now used as a go-to solution ... “It’s quite a success story. And our page helps to tell that story to consumers.”

Online building materials innovators BuildDirect have added a new resource to the company website that traces the history of laminate flooring. The information was gathered and centralized onto the BuildDirect Learning Center for the benefit of all flooring consumers.

“Flooring consumers like to know what they’re getting, especially in this economy,” explains Rob Banks, Co-Founder of BuildDirect. “What we've done is to provide a bit of background on the story of laminate flooring, a product line we ourselves know quite a lot about and have had great success with, but is one which the average consumer who’s never purchased flooring before may have some misconceptions about.”

As the history of laminate floors reveals, the product was not always considered a premium floor product. But that has since changed as popularity has driven innovations in floor manufacturing even further to meet demands of practicality, versatility, and look from discerning consumers. Yet many today aren’t aware just how far laminate floors have come since their invention. Rob Banks explains further.

“When consumers realize just how much innovation went into making laminate flooring into the premium floor covering it is today, it inspires confidence. Premium laminate floors are now identical to real wood floors to the untrained eye. This shows what an achievement they are, and what the look and durability of laminates can mean to all kinds of buyers and their projects.”

In laminate floors, the flooring industry has brought an idea from conception, to a secondary product line, to a floor covering that is now used as a go-to solution in homes and in high-traffic commercial space alike. “It’s quite a success story. And our page helps to tell that story to consumers.”

About BuildDirect
BuildDirect is the world's leading online manufacturer/wholesaler of building materials. Since its start in 1999, the company has established a reputation for offering quality building supplies at the lowest pricing possible. BuildDirect currently operates in 60 countries on six continents. BuildDirect has developed the single most cost effective distribution channel in the building products industry for products such as flooring, roofing, decking, siding and countertops.

BuildDirect is based in Vancouver, Canada with distribution sites all over the United States, and is a member of the Canadian Green Building Council and the US Green Building Council.
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ROB JONES
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