'Green Paper' Urges Loyalty Marketing for Local Businesses

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"Ten Reasons Why Local Loyalty Matters" Available for Free Download at ClipFree.com

Loyalty marketing is not just for retail and service giants. Today's local businesses can leverage the power of simple, Web-based tools to target new customers, nurture their relationships and grow their business. Considering the competitive landscape, local loyalty is more than a good idea, it's an imperative.

ClipFree.com outlines why the time is ripe for local loyalty in a new 'green paper,' "Ten Reasons Why Local Loyalty Matters." Prepared by ClipFree's senior marketing experts, the paper is available for free download at http://clipfree.com.

"Loyalty is defined by much more than just a repeat purchase," said Dave Meyer, CEO/President and co-founder of ClipFree.com.

"It also has a customer relationship value that local businesses are well equipped to nurture."

In a lively "top ten list" format, the paper reviews why "card-trained" shoppers are eager to patronize local businesses and how local businesses can use readily available, intuitive marketing tools to reach them and keep them coming back.

"Local loyalty programs allow targeted messaging to reach good customers and likely prospects," write ClipFree's experts. "They help shoppers narrow down a huge number of alternatives in your favor and discourage switching. They encourage more and more profitable repeat visits. They help create activist shoppers who can become fans of your business," said Meyer.

About ClipFree™

ClipFree™ helps local business owners achieve “Loyalty Marketing for the Rest of Us.” ClipFree lets you easily launch and manage permission based email, direct mail, mobile messaging and social media campaigns in nearly the same time it takes you to send an e-mail.

ClipFree.com is an advertising and loyalty marketing solution designed to address the specific needs of local retailers and service providers. It combines proven direct mail and card-based marketing principles with the power of the Internet in an easy-to-use marketing program that targets, nurtures and grows customer relationships.

Learn more about ClipFree at the following links:
ClipFree.com Website     http://clipfree.com
ClipFree blog     http://blog.clipfree.com
ClipFree on Facebook     http://www.facebook.com/home.php#/pages/ClipFreecom/104963698586?ref=ts
ClipFree on LinkedIn     http://www.linkedin.com/companies/420978/ClipFree.com
ClipFree Twitter feed     http://twitter.com/clipfree

ClipFree.com Media Contact:
Bryan Ehrenfreund
866-500-2050x702 (o)
602-315-0030 (m)


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