AMS Project Director Kristyn Desjardins Profiled in London Times

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Kristyn Desjardins, a Project Director at Applied Marketing Science, was profiled in a November 25, 2009 London Times article about MBA students studying abroad. The full article can be accessed by visiting "http://business.timesonline.co.uk/tol/business/management/mba/article6930380.ece.

"Grenoble is a hub for innovation in industry and I felt the programme would be applicable to my job."

Kristyn Desjardins, a Project Director at Voice of the Customer market research firm Applied Marketing Science located just outside of Boston, was recently profiled in an article about MBA study programs by the London Times. The article was published on November 25, 2009.

According to Desjardins, a part-time Bentley MBA student who studied at Grenoble Graduate Business School last summer, "Grenoble is a hub for innovation in industry and I felt the programme would be applicable to my job. I also knew it would give me the chance to interact with students from all over the world."

In her position at Applied Marketing Science, Desjardins is responsible for directing Voice of the Customer market research studies to help companies develop innovative products that incorporate customer input. Kristyn has conducted Voice of the Customer research, including ethnographic studies, for medical device, high-tech, consumer product companies and others, including Samsung, Masco, MIT, Guidant, MasterChem and Sikorsky. In addition, she has managed online thought communities and online ideation sessions. Kristyn has also worked on projects involving concept testing and conjoint analysis. "We had professors talk to us about...the implications of innovation there, about innovation in corporations, all the way down to the nitty-gritty of the creative process."

Calling the experience "one of the best things I have done," Desjardins received her MBA with a concentration in Marketing Analytics in August.

About Applied Marketing Science

Applied Marketing Science is one of the leading Voice of the Customer consulting companies in the world, with proven methodologies for gathering the Voice of the Customer, training and coaching clients in VOC methods, and brainstorming using state-of-the-art, web-based tools. Over the past twenty years, we have helped hundreds of clients in a broad range of industries incorporate “best practices” into their product development processes. Founded in 1989 with roots in the MIT Sloan School, AMS offers an array of services to meet client needs, and specializes in developing customized solutions for each situation.

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Michelle Harris
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