Our approach with Divinity II will require a laser-focus on creativity and production value. That method had served us well in the past and we expect to deliver a campaign that will be like no other in the video game industry today.
Dallas, TX (Vocus) December 3, 2009
Mediajuice Studios in Dallas has been selected to create a national ad campaign for the U.S. launch of the globally recognized video game Divinity II: Ego Draconis for Xbox 360 and PC.
The campaign will include national TV spots, print ads, retail exclusive trailers and web promos. Divinity II will officially launch on Jan. 5. Divinity's publisher is North Carolina-based CDV Software Entertainment USA, a company that is well known for its successful role playing, fantasy & PC game titles.
Founded by Jeremy Snead in 2004, Mediajuice Studios offers turnkey video, web, interactive and design services. The company is especially known for its video production and web capabilities.
CDV's Marketing and Public Relations Manager Sara Jenkins said that Mediajuice was selected for this high-profile campaign because of its efficiency, creativity and reliability.
“Not only am I impressed by the extraordinary work that Mediajuice continues to produce, but am constantly awed by their swift turnaround times," she said. "They are an incredibly talented and dependable team that knows exactly what we want without a lot of direction. Mediajuice knows what works and can deliver great ideas to us, rather than waiting on ideas to be given to them.”
Snead said that in addition to high concept print and web ads, Mediajuice is producing a series of very unique TV spots that will use both live action and game-play footage.
"The Mediajuice team is extremely excited to get underway on this project," Snead said. "Our approach with Divinity II will require a laser-focus on creativity and production value. That method had served us well in the past and we expect to deliver a campaign that will be like no other in the video game industry today."
In June, Mediajuice Studios won three prestigious Telly Awards, the advertising world's version of the Oscar. A Telly award is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest film and video productions and groundbreaking web commercials, videos and films.
For more information, visit http://www.mediajuicestudios.com.
President & Creative Director
Mediajuice Studios, ltd.
972.709.9400 – direct
972.692.6644 – fax
jeremy (at) mediajuicestudios (dot) com