PlaSmart Inc. to Distribute the Classic Toy Line Reeve + Jones LLC

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PlaSmart Inc. is pleased to announce that it has acquired the worldwide distribution rights to the Reeve + Jones line effective January 1, 2010.

PlaSmart Inc., one of Canada's fastest growing companies according to Profit 100 magazine, has concluded a deal which will add the Reeve + Jones products to their toy portfolio.

Reeve + Jones LLC has been providing original toys and classics with a modern flair since 2004. The line includes such well known staples as the Doorway Puppet Theater and Splash Art along with a great child inspired joke line entitled, Jokes On You!

Both Alfred Reeve and Peter Jones will continue in their creative roles of keeping the line fresh with classic inspired products while PlaSmart Inc. will provide the strong sales and distribution for which they are well known.

“This new venture with the team at PlaSmart will allow Alfred (Reeve) and me to focus on our core strength: product development. PlaSmart has demonstrated an exceptional ability for sales and marketing and we are excited to add our products to their successful lineup.” said Peter Jones, Director of Sales for Reeve + Jones LLC.

Tim Kimber, Owner & President of PlaSmart Inc. commented “We are delighted to be able to acquire the distribution rights to such unique, award winning products and a well respected company. We believe it will be well received internationally and we look forward to applying our strength in this area. Together, Plasmart and Reeve + Jones will become a stronger partner to retailers within North America. With the consolidation occurring in the toy industry retailers can now rely on a stronger partner with proven products.”

About PlaSmart Inc.:
PlaSmart Inc. is a Canadian award winning toy company based in Ottawa, Canada. Founded in 2003 PlaSmart Inc. has in seven short years grown rapidly and now has it's unique, smart, simple, fun toy products in 5 continents and over 60 countries. While best known for the award winning PlasmaCar, PlaSmart handles over 150 products including Yummy Dough and Perplexus.

To contact PlaSmart Inc. directly please call (877) 289-0730
Email: customerservice(at)plasmacar(dot)com
Web: http://www.plasmarttoys.com

Contact: Odette Hinds at Odette(at)plasmacar(dot)com Tel: 613-829-4035 x125

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TIMOTHY KIMBER

(877) 289-0730
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