We give B2B businesses the opportunity to take advantage of a Media and Public Relations service specifically adapted for the B2B industry, and in our generalist day and age, that’s a rare thing.
Montreal, Canada (Vocus) December 3, 2009
In order to address a serious lack in the B2B marketing industry for specialised Public Relations services, Exo B2B Integrated Marketing has added B2B PR to its core competencies.
In business since 2002, Exo B2B Integrated Marketing has experienced considerable growth over the last 8 years and in order to meet the needs of our ever expanding North-American client base, we are proud to announce the launch of our Public Relations department.
The Web has dramatically changed over the last years, as have Public Relations. In 2009, a new on-line PR reality exists, one that cannot be ignored by B2B businesses any longer. Being one of the only marketing firms specialised exclusively in B2B, Exo B2B Integrated Marketing is proud to be a Canadian pioneer in this new B2B PR Web 2.0 reality.
Exo’s innovative Public Relation service includes everything from complete outsourced turnkey solutions, to à la carte customized options: media tracking, social buzz monitoring, SEO optimised news releases, Social Marketing, amongst many others, all uniquely adapted specifically to the B2B world.
B2B business owners and managers know that the B2B industry has its own rhythms, and B2C marketing techniques don’t really generate the same results in the business-to-business field as in the business-to-consumer field. “Choosing a marketing firm that’s not entirely devoted to B2B is like bringing your BMW to get serviced at John Deer,” states Stéphane Poirier, president of Exo B2B Integrated Marketing, “We give B2B businesses the opportunity to take advantage of a Media and Public Relations service specifically adapted for the B2B industry, and in our generalist day and age, that’s a rare thing.”
For further information please contact:
Name: Christopher Dorda
Title: Research and Media Relations Consultant