The Dragon Hotel Partners with HMC to Launch The Dragon Club

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HMC (Hospitality Marketing Concepts), the leading solution provider of loyalty membership programs, has signed an agreement with the iconic The Dragon Hotel in Hangzhou, China. Ranked amongst the finest Chinese owned and operated hotels in the country, The Dragon has just re-opened after a 1 billion RMB first-phase renovation project.

The Dragon Hotel in Hangzhou, China

The Dragon Hotel in Hangzhou, China

HMC offers us a turnkey solution that will achieve all our objectives.

HMC (Hospitality Marketing Concepts), the leading solution provider of loyalty membership programs, has signed an agreement with the iconic The Dragon Hotel in Hangzhou, China.

Ranked amongst the finest Chinese owned and operated hotels in the country, The Dragon has just re-opened after a 1 billion RMB first-phase renovation project. In partnering with HMC to launch the Dragon Club, a paid membership program, the hotel is looking to re-establish itself in the local market as "the" hotel of choice for discriminate dining.

The Dragon Club is a prestigious membership program launched to commemorate the grand re-opening of the hotel. Members enjoy member-only room rates, room upgrades, special offers, as well as two complimentary nights' stay at the renovated property. The 12-month membership also provides the member with unlimited complimentary dining when accompanied by one or more paying guests, at any of the hotel's three restaurants – D Café, Veranda Italian Restaurant, and Grand Dragon Chinese Restaurant.

"We are very pleased to have HMC as our partner in launching the Dragon Club," said Alfred Wong, Director of Sales and Marketing of The Dragon in Hangzhou. "As part of our objective to become an upscale luxury five-star hotel in Hangzhou, we want to establish a strong customer base in the local market and spread the word that The Dragon is now offering a luxurious and totally new, unique and existing client experience. We also realize we need the technology to reach out and communicate with our customers in an effective manner. HMC offers us a turnkey solution that will achieve all our objectives. More importantly, the fact that HMC is a legal enterprise in our country and has been operating in China for over 16 years gives us the confidence that we have found the right partner who understands us."

"It is always an honour when HMC is selected by a local Chinese company as vendor of choice," said Valentina Tang, Vice President, Asia Pacific of Hospitality Marketing Concepts. "HMC's advance technology solution, proprietary CRM application, and the CLUBHOTEL global network of over a million members all work in concert to bring the world to our partner hotels. For independent properties such as The Dragon, we provide not only a local market solution but open the door to a vast marketing network."

CLUBHOTEL is HMC's proprietary network, consisting of nearly 700 four and five-star hotels around the world. Hotels share marketing access of their members to drive incremental Rooms and F&B revenue.

ABOUT HOSPITALITY MARKETING CONCEPTS:
Headquartered in Newport Beach, Southern California, HMC is the leading provider of travel industry paid consumer membership and database management programmes. HMC provides services to more than 1,000 full-service hotels worldwide. A selection of clients includes InterContinental, Le Meridien, Starwood, Ritz, Shangri-La, Mandarin Oriental, Husa, Orbis, Raffles and Swissotel. HMC is a global company with offices in more than 50 countries including Italy, France, Germany, Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada, United Kingdom and United States. More information about HMC may be found on the company's website http://www.HMCloyalty.com or by contacting Peter Gorla, Vice President of Marketing at +1 (949) 260-9538 or via email at gorlap (at) clubhotel.com.

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