Peanut Labs Launches Social Media Moms Sample; Shows New and Expecting Mothers are Becoming More Technically and Environmentally Active and Aware

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A recent study by Peanut Labs using its newly developed Social Media Moms sample showed that 81% of moms are concerned about the environment, and 70% state that they intend to change their purchasing behavior in 2010 in light of their environmental concern.

Peanut Labs announced today the launching of a new Social Media Moms Sample consisting of over 100,000 moms. The moms are recruited through social media channels like facebook, myspace & google open social and have been extensively profiled on a variety of attributes.

Social Media Moms offers market researchers a chance to better understand what forces are involved in shaping and influencing today’s moms, with fast, accurate and representative sample across over 200 unique social media sources. Peanut Labs has access to more than 80,000 moms with children 0-48 months, many more moms with older children and 16,000 expectant moms profiled by trimester. Peanut Labs also has profiling on preferences for stores that are popular to moms, various product usage numbers regarding diapers, car seats, bottles and pacifiers and a number of other products, all with strong representation. Marketers targeting moms that are not including social media as part of their research may be missing a critical piece of the puzzle.

A recent study by Peanut Labs using its newly developed Social Media Moms sample showed that 81% of moms are concerned about the environment, and 70% state that they intend to change their purchasing behavior in 2010 in order to protect it. Between November 12th and 19th, Peanut Labs surveyed 6002 expecting and new moms between the ages of 18 and 55. The purpose of this survey was to gather information on plans for parenting, use of social media, product usage, and environmental concerns. This data shows that first time moms who make up over 60% of respondents, are becoming more environmentally conscious, and manufacturers’ efforts to protect the environment will influence their purchases. Our data found that 27% of moms use the Internet to educate themselves about products before making their purchases, and 33% will reach out through social networks to their friend and families for their opinions.

Optimus, the quality-checking tool that Peanut Labs has put in place, prevents speedsters, straight-line clickers and other low-quality responses.

Pricing and Availability

The Peanut Labs Moms Sample is available now, for more information contact Sean Case at sean(dot)case(at)peanutlabs(dot)com or info(at)peanutlabs(dot)com

About Peanut Labs:

Peanut Labs™ is a rapidly growing sample company providing services to the market research industry. We provide access to hard-to-reach demographics for market researchers. Today we are the leading provider of online social media sample. Headquartered in San Francisco, CA, Peanut Labs™ has partnered with, mySpace & facebook applications and google open social that are some of the most popular social media applications, and continues to partner with more.

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Sean Case
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