Hudson, FL (PRWEB) December 4, 2009
For business owners who use testimonials to market their product or services, things are about to change. December 1st, new marketing guidelines from the Federal Trade Commission took effect. The guidelines require those business owners to also show “generally expected performance results” if they are using results-based testimonials.
Being out of compliance can mean many different things for business owners, from fines to loss of trust with customers. At the same time, abandoning your hard-won testimonials, which reflect the excellent results your customers have obtained, can feel painfully difficult. Although the stricter rules regulating testimonials may seem like a crisis unfolding, it's possible to turn them into an opportunity to improve and strengthen your marketing.
That's why Michele DeKinder-Smith, seasoned market researcher and successful business owner, is teaming up with Kevin Houchin, "The Creative Business Lawyer," to offer entrepreneurs all the information they need to know about compliance and what it takes to make the most of these new regulations.
Their FREE webinar, "The FTC and YOU: 3 Easy Steps to Help You Market Within the Guidelines," will take place at 3 p.m. Eastern Standard Time December 9.
This critically-important, information-packed webinar will cover:
- Who will be affected by the new FTC regulations (if you use testimonials or affiliate relationships, your company should take heed)
- How to be proactive in meeting the new standards (you'll learn everything you need to know so you can rest assured you're in compliance)
- How you can stay up-to-date on FTC regulations as they unfold, and show your customers and the FTC you're taking the new rules seriously
- How you can turn this potential crisis into an opportunity as you set yourself apart from the competition, demonstrate your integrity and grow your business
To do everything possible, to remain compliant while still getting the most out of marketing, don't miss this webinar!
"As soon as I heard about these sweeping new regulations, I knew I was uniquely qualified to help businesses make this transition," says DeKinder-Smith. "Why? Because I've been providing this kind of proof for Fortune 500 Companies for the past 20 years. I knew I had to help as many entrepreneurs as possible leverage the same tools mega-companies use to demonstrate the value of their products and make claims in advertising."
Expect the most up-to-date news regarding the new FTC regulations. Expect a clear, concise format from two professionals leading their fields. Expect information about meeting the new regulations while still creating a powerful marketing message. And, lastly, expect to find out what to do NOW for protection.
Space is limited for this FREE class which is designed to provide necessary information and guidance. Registrants who can't make the class at 3 p.m. December 9 will receive a recording of the class. Get more information by clicking here: http://www.DemonstrateMyResults.com
A chance like this won't come around again. Here's your opportunity to learn, for FREE, from two of the industry's most successful leading professionals. Learn to not only comply with these new FTC regulations, but learn how to turn them into a boon for business.
Michele DeKinder-Smith is the owner of Linkage Research & Consulting, Inc., a full-service research firm serving Fortune 500 Corporations. She is also the Founder & CEO of Jane Out of the Box, a community that conducts research to benefit the growth and development of female entrepreneurs. Michele holds a Master of Marketing Research (MMR) degree from the University of Georgia and maintains a Professional Researcher Certification (PRC). Find out more about Michele at http://www.janeoutofthebox.com.
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