Keep Kids Safe on the Roads this Holiday Driving Season

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The New Symphony65™ (http://evenflo.com/resource.aspx?id=469&rcid=7) All-in-One Car Seat Offers Safety for Infants to Toddlers

Safety is a top priority for us and our new SureLatch technology helps parents assure that their car seat will be properly installed every time they get in the car.

More than 41 million Americans will take to the road this holiday season, but how safe are the passengers? A recent study published by the American Academy of Pediatrics reported that, in the event of a crash, children 4 to 8 years old who use a belt-positioning booster seat are 45 percent less likely to sustain injuries than children who simply use a vehicle seat belt. The Pediatrics study also reported a 68 percent reduction in injuries for near-side impacts and an 82 percent reduction for far-side impacts for children who were restrained in a booster seat.

Fortunately, parents can now rest easy because Evenflo’s Symphony65™ All-in-One Car Seat protects a child from newborn in its rear-facing mode, all of the way up to 100 pounds in its booster seat mode. The Symphony65™ All-in-One Car Seat also features the Infinite Slide™ harness system, which offers an increased 65 pound harness weight limit to keep children in a 5-point harness longer. In order to meet the needs of a growing child, the Symphony65™ All-in-One Car Seat has an adjustable head rest and a multi-position recline for rear or front-facing positioning. The Symphony’s weight limit of 100 pounds meets the AAP recommended use of a booster seat for children through the age of eight, which means children are kept safer longer. Because the Symphony65 accommodates children from 5 to 100 pounds, it is the only car seat a child will ever need.

During the holiday travel season, it is common for a family to shuffle between multiple vehicles, making the removal and installation of car seats burdensome. According to a study released by Safe Kids Worldwide, four out of five car seats are installed incorrectly. The Symphony65™ All-In-One features Evenflo’s exclusive SureLatch® technology. Moms get a safe and snug installation to the vehicle in a fraction of the time of a traditional seat. With a quick “Click, Click, Push” moms and dads are able to install the car seat correctly and easily every time in as little as 3 steps.

“Due to the increased number of vehicles on the road during the holiday season, it is extremely important for parents to take necessary precautions in order to keep their family safe,” said McKay Featherstone, Director of Car Seats at Evenflo. “Safety is a top priority for us and our new SureLatch technology helps parents assure that their car seat will be properly installed every time they get in the car.”

Parents and caregivers can visit Evenflo’s Web site, http://www.evenflo.com, to view free educational tools and car seat installation videos. A step-by-step, how-to video is available for every Evenflo car seat.

The Symphony65™ All-in-One -Car -Seat is currently available at Burlington, Babies ‘R Us and Target, for $199.99.

About Evenflo
Headquartered in Miamisburg, Ohio and founded in 1920, Evenflo Company, Inc. is a privately held leading manufacturer and marketer of infant and juvenile products. Evenflo’s products are carried by key retailers such as Toys “R” Us, Babies “R” Us, Wal-Mart, Target, and K-Mart. The company’s product offering spans a broad range of essential infant and juvenile product categories, including car seats, infant travel systems, infant and toddler feeding, infant carriers, stationary activity centers and baby safety products. Evenflo’s premier brand name has 97 percent awareness with new mothers, and the company enjoys #1 or #2 market share positions in 10 important product categories. For more information on Evenflo, visit http://www.evenflo.com.

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Kevin Pchola
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