TB Wood’s Chooses i-MARK, Inc. to Rev Up their Power Transmission Product Lines on the Internet

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New 24/7 BUSINESS™ eCatalog Has Instant Impact, Spiking Up New Sales Leads, RFQs and CAD Downloads During First Week Online.

i-MARK, the favorite choice of b2b manufacturers for guided-selling and ecommerce software on the Internet, announced its latest 24/7 BUSINESS™ SaaS (Software-as-a-Service) eCatalog for new customer TB Wood’s, another motion control product leader within Altra Industrial Motion Corporation’s global portfolio. Altra became an i-MARK customer in 1999 and continues to increase their service commitment to customers, prospects, employees and partners with the help of i-MARK’s advanced eBusiness modules.

Determined to bolster product discovery and selection self-service for its website visitors, TB Wood’s chose to implement i-MARK’s eCatalog framework, which is custom-tailored for use by b2b product design engineers, specifiers and buyers. TB Wood’s knew that intuitive self-service product search, discovery and evaluation had to reside on their website if they expected to attract today’s b2b product buyers who almost exclusively use the Internet to find and buy the components they need. TB Wood’s also enhanced their CAD file distribution by selecting the quick and intuitive 2D/3D CAD file view-and-download service of i-MARK Partner, Catalog Data Solutions.

On the eCatalog go-live date, David Brooksbank, Altra Industrial Motion’s Director of Marketing said, “The TB Wood’s marketing team worked diligently to develop a world-class online eBusiness channel and they were most excited to learn just how quickly that work has already paid off. In just two short weeks since going live, TB Wood’s’ website visits spiked, while new qualified sales leads logged and CAD files downloaded exceeded those logged in the past three months combined.” He added, “This is exactly the outcome we expected. Altra is firmly committed to provide our customers, partners, employees and website visitors a world-class online product selection and ecommerce experience. i-MARK’s eBusiness capabilities have enhanced our global brand image, helping us to lead our competition, no matter the economic climate.”

According to Brooksbank, Altra Industrial Motion’s long-standing goal is to be their industry’s leader in customer satisfaction. An early adopter of Internet (self-service) product discovery, evaluation and selection, Brooksbank reports that Altra is their industry’s most trusted and frequently visited Internet destination. Altra also claims that i-MARK’s advanced eBusiness modules added over the years has improved their productivity, effectiveness and buyer loyalty. These web-based modules have included web lead capture-and-distribution, sales quote builder, order management, and distributor relationship management and are fully integrated with back-end ERP and front-end CRM. Per Brooksbank, TB Wood’s will now have the same ability to tie-in to Altra Industrial Motion’s end-to-end eBusiness on the Internet.

“TB Wood’s instinctively knew that online marketing and sales would give them a big boost over competition in today’s on-demand, global marketplace,” said Del Merenda, President and CEO of i-MARK. “Today designers and buyers mostly use the Internet for product search, discovery, research, selection and ordering," added Merenda. "Catalog Data Solutions is delighted to partner with i-MARK to enable Altra Industrial Motion/TB Wood’s to compete better online and their immediate greater success is both gratifying and proves the point,” said John Major, CEO, Catalog Data Solutions.

About i-MARK, Inc.

i-MARK is the leading provider of interactive guided selling and b2b ecommerce software for industrial manufacturers. Designed to enhance and support online sales, marketing and channel partner relationships, our affordable software-as-a-service (SaaS) solution - 24/7 BUSINESS™ - is a suite of modules that seamlessly integrate into websites to make complex product information easy to search for, configure, evaluate and order. The 24/7 BUSINESS solution gets websites to work for industrial manufacturers around-the-clock, around-the-globe. To learn more about i-MARK, visit our website: http://www.imark.com.

About TB Wood’s

TB Wood's, another motion control product leader within the Altra Industrial Motion Group, is an industry leading designer and manufacturer of mechanical power transmission equipment for industrial control. Our mechanical product lines include: clutch and brake, synchronous and belted variable speed drives; grid, disk, jaw, gear coupling and elastomeric coupling products; sheaves and bushings. Registered trademarks include Sure-Flex®, Dura-Flex® Form-Flex®, G-Flex® and QT Bushing®. TB Wood's products are sold through authorized distributors, to end users and to original equipment manufacturers (OEMs). To learn more about TB Wood’s visit http://www.tbwoods.com.

About Catalog Data Solutions, Inc.

Founded in 2005 with headquarters in San Jose, CA, Catalog Data Solutions (CDS) enables visitors to industrial suppliers’ websites to create, view and download CAD files on demand. CDS hosted solutions include CDS ModelServer™, CDS Spare Parts Catalog™, and other solutions, including CDS Services to build CAD models, and provide data engineering to suit end-user needs. For full information, visit http://www.catalogdatasolutions.com.


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Kara Colletti
i-MARK, Inc.
860.674.1895 ext. 241
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