Smashburger to Open Second Store in Omaha

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Omaha's mouth waters for better burgers. Smashburger, a fast casual “better burger” restaurant concept will soon open its second location in Omaha at 72nd and Jones Streets, just north of Nebraska Furniture Mart.

Smashburger, a fast casual “better burger” restaurant concept will soon open its second location in Omaha at 72nd and Jones Streets, just north of Nebraska Furniture Mart. The first Nebraska Smashburger location is at 123rd and “L” Streets in the “L” Street Marketplace.

Known for the cooking method used to create the perfect burger, Smashburgers are a one-third or half-pound ball of 100-percent fresh Angus beef smashed, seared, and seasoned on a grill to seal in delicious, juicy flavor. To further the “better burger” experience, Smashburgers are served on butter-toasted artisan buns and topped with a selection of real cheeses, the freshest produce, and top-quality condiments.

Although Smashburger is known for its savory burgers, the restaurant also serves up delicious Smashchicken sandwiches, Smashdogs, and Smashsalads, with sides like veggie frites and rosemary and garlic–seasoned Smashfries. Burger lovers can pair their meals with beer, wine, Häagen-Dazs shakes, and root-beer floats.

In addition to Smashburger’s noted menu, Nebraskans have the Husker Smashburger to call their own. It featuring A-1 steak sauce, haystack onions, garlic sautéed mushrooms, Swiss cheese, lettuce, tomato, and mayonnaise on an egg bun.

This is the second of 10 stores slated to open in Omaha, Lincoln and Council Bluffs over the next three years. Reload is owned by Jim Stevens and Rhod McNee who are veterans when it comes to restaurant franchises. McNee is Vice President of Operations for Stevens’ more than two dozen Applebee’s, all located in the Midwest.

http://www.smashburger.com

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Ann Pedersen
Lovgren Marketing Group
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