Palm Beach, FL (PRWEB) December 4, 2009
A new advertising medium for film and video has the potential to bring in billions in revenue for advertisers and producers with the introduction of EnContext Advertising(TM).
EnContext Advertising(TM) offers a commercial-free solution that allows consumers to purchase or get instant information on products or services they see as they watch a program on WEB-TV, broadcast television or on video. Advertisers will be able to promote products to consumers in a highly contextual environment allowing viewers to purchase an item they see in their favorite sitcom, reality show, live sports event, or movie the instant they want it.
These are not ads or pop up banners as currently established. Consumers will watch their favorite shows as usual but, for example, if a woman notices her favorite TV star carrying a cute bag, the viewer can point and click on the item and be taken instantly to the bag manufacturer’s Web site to purchase it.
“Television viewers often complain about intrusive advertising such as commercial breaks and the same is true for WEB-TV -- people have to sit through ads, banners and pop-ups,” says Jean Touboul, CEO of EnContext Media LLC. “EnContext Advertising gives viewers a choice by allowing them to choose which product or item they want to buy or learn more about. Advertisers love EnContext because they know that those who click on their ads are highly motivated buyers. In addition, since every click is tracked, advertisers can evaluate the performance of their advertising campaigns very effectively.”
The company has created prototypes of the system to show potential advertisers and film/video producers how EnContext Advertising(TM) works and brings in revenue.
EnContext is presently featured as Microsoft BizSpark’s startup of the day, promoting the company's solution and featuring an interview with EnContext's CEO Jean Touboul. EnContext Advertising(TM) also was featured in November at the Tech Venture Conference 2009 in Tampa Bay, Florida, and was a premier presenter at the 12th Annual Emerging Technology Business Showcase in Boca Raton, Florida.
About EnContext Media
EnContext Media’s new, patented advertising medium merges both video and Internet technologies by identifying items in a video frame and encoding these objects with advertising opportunities. Each encoded item becomes clickable as it travels through the frames of the video, and when a viewer clicks on that item, a request is sent to a database with the code corresponding to that particular item. The database matches this request with a link to one or many advertisers and, based on the business rules in place and the viewer’s geographic location, sends back the best possible match in the form of the advertiser’s Web page, or a list of options from which the viewer may select.
EnContext Advertising(TM) has commercial, informational and educational applications since the destination URL for any given item may be encoded to call a great variety of Web pages.
EnContext Advertising(TM) (http://www.encontextadvertising.com) is patent pending and is developed by EnContext Media, LLC. For more information, contact Jean Touboul at 561-306-8300 or via e-mail at jeantouboul(at)encontextmedia(dot)com.
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